Conversion Campaign Manager (Remote/Hybrid)

Dotdash Meredith; United States; Hybrid; USD 65,000 - 90,000; Full time

Job summary

People Inc. is seeking a Campaign Manager to support and execute the conversion marketing strategy across onsite and in‑app marketing.

This role translates the strategy into compelling onsite experiences to convert anonymous visitors into known users and into paid subscribers. The role includes day‑to‑day project management, asset trafficking, QA, performance monitoring, and campaign optimization; you will work closely with Product, Marketing, Design, Marketing Operations, App team, Data team

Qualifications

• Bachelor's degree in Marketing, Communications or related field.
• 3–5 years in marketing, growth strategy, conversion optimization, or acquisition.
• Experience managing end‑to‑end campaign execution, QA, deployment and tracking.
• Familiarity with onsite targeting/segmentation and campaign optimization.

Responsibilities

• Execute onsite and in‑app campaigns from concept through launch.
• QA, testing, scheduling and approvals to ensure flawless execution.
• Coordinate assets, timelines, dependencies and launch readiness across teams.
• Monitor KPIs and propose tests and optimizations to improve acquisition.

Skills

Marketing

Growth strategy

Conversion optimization

Customer acquisition

Analytical

Communication

Organization

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

Piano

Wunderkind

Digioh

Braze

Iterable

Job description

People Inc. is seeking a Campaign Manager to support and execute the conversion marketing strategy across onsite and in‑app marketing.

This role translates the strategy into compelling onsite experiences to convert anonymous visitors into known users and into paid subscribers. The role includes day‑to‑day project management, asset trafficking, QA, performance monitoring, and campaign optimization; you will work closely with Product, Marketing, Design, Marketing Operations, App team, Data team