Director of Conversion & Growth Strategy

Dotdash Meredith; New York (NY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

Unlimited PTO

401(k) with company match

Job summary

People Inc. is seeking a Director of Conversion Strategy to drive the onsite and in‑app conversion roadmap, from visitor to subscriber. You will lead cross‑functional teams and own experimentation to maximize revenue growth.

The role requires 10+ years in growth marketing, deep experience in newsletters, apps, and paid subscriptions, and hands‑on use of Piano, Digioh, and related Martech platforms. Hybrid work in NYC with some remote flexibility.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or related field.
• 10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.
• Experience designing customer journey experiences.
• Strong understanding of onsite marketing strategies and best practices, free‑to‑paid conversion journeys, ad gating strategies.
• Hands‑on experience with Martech platforms such as Piano, Digioh, or comparable platforms.
• Proven track record of managing multiple projects with an agile framework.
• Strong analytical skills with experimentation and performance data to drive optimization.
• Ability to influence and collaborate cross‑functionally.
• Experience partnering with marketing, product, and engineering teams.

Responsibilities

• Own the conversion strategy across the customer journey, from onsite to in‑app engagement.
• Develop and optimize user journeys to increase activation and subscription conversion.
• Converting anonymous visitors into known users and growing newsletter lists and free‑app downloads.
• Upsell from free‑app users to paid subscribers and manage gating strategy.
• Define how Martech platforms support the acquisition roadmap for newsletters, app, and subscriptions.
• Develop segmentation strategies to deliver the right offer at the right time.
• Own the onsite experimentation roadmap, including A/B testing and user journeys.
• Monitor, analyze, and optimize conversion performance across channels.
• Establish KPIs and reporting for funnel performance and subscription growth.

Skills

Conversion strategy

A/B testing

Martech platforms

Data analytics

Cross-functional collaboration

Stakeholder management

Team mentoring

Education

Bachelor's degree or equivalent experience

Tools

Piano

Digioh

Google Analytics

Job description

People Inc. is seeking a Director of Conversion Strategy to drive the onsite and in‑app conversion roadmap, from visitor to subscriber. You will lead cross‑functional teams and own experimentation to maximize revenue growth.

The role requires 10+ years in growth marketing, deep experience in newsletters, apps, and paid subscriptions, and hands‑on use of Piano, Digioh, and related Martech platforms. Hybrid work in NYC with some remote flexibility.