Director, Audience Analytics & Growth Strategy

Adelphi Group; New York (NY); On-site; USD 150,000 - 175,000; Full time

Job summary

Omnicom Media in New York seeks a Director, Audience Analytics to lead audience strategy and insights that drive client outcomes. The role owns the audience process end-to-end, combining addressable data with programmatic and social channels to inform media decisions and growth.

You'll mentor junior team members, manage projects, and partner with client teams to translate insights into measurable performance. Collaboration across Growth Analytics and Activation teams is essential.

Qualifications

• 7+ years of experience in audience strategy, data analytics, paid media or performance marketing.
• Strong understanding of audience segmentation, targeting, and activation across media channels.
• Must have experience on LiveRamp.
• Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage projects and lead teams.
• Strong client management skills.
• Analytical and problem‑solving skills, with a focus on data-driven performance improvements.

Responsibilities

• Audience Analytics & Performance Strategy: Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
• Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversions.
• Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization.
• Oversee the implementation of audience testing roadmaps and monitor performance with cross-functional teams.
• Client Relationship & Management: Serve as a key contact for client stakeholders and present insights and results.
• Team Leadership & Mentorship: Provide guidance to junior team members and ensure timely, high-quality delivery.

Skills

Audience strategy

Data analytics

Paid media

Performance marketing

Client management

Project leadership

Communication & presentation

Tools

LiveRamp

DMPs/CDPs

Job description

Omnicom Media in New York seeks a Director, Audience Analytics to lead audience strategy and insights that drive client outcomes. The role owns the audience process end-to-end, combining addressable data with programmatic and social channels to inform media decisions and growth.

You'll mentor junior team members, manage projects, and partner with client teams to translate insights into measurable performance. Collaboration across Growth Analytics and Activation teams is essential.