Senior Digital & Web Marketing Manager (Remote + Stock Options)

Guild; New Jersey; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k matching

Vacation policy

Disability and life insurance

Tuition assistance

Wellness benefits

Job summary

Guild is seeking a Digital and Web Marketing Manager to lead our corporate website and paid media programs. You will own Guild.com while overseeing campaigns across LinkedIn, Google, and Bing, in addition to managing a CMS-based content strategy and on-site optimization.

The role requires hands-on web management, SEO/ABM expertise, and collaboration with agencies and internal teams. A strong analytics mindset and experience with Salesforce and attribution tools are essential for success.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads—either directly in-platform or through agency oversight.
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.

Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units and stakeholders.
• Publish content, build landing pages, and perform front-end edits in Storyblok CMS.
• Research, evaluate, and deploy web tools to improve site conversion and on-site personalization.
• Define and execute Guild's SEO and AI-powered search strategy.
• Manage vendor and agency relationships for web development, scoping, QA, and deployment.
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing and partner with an external agency.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and ROI.
• Build and scale Guild’s digital ABM program with our media agency for top priority accounts.
• Partner with creative and content teams to test and iterate on ad copy and visuals to meet goals.

Skills

Digital marketing

Paid media

SEO

HTML/CSS

Data analytics

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Storyblok CMS

Salesforce

HubSpot

Job description

Guild is seeking a Digital and Web Marketing Manager to lead our corporate website and paid media programs. You will own Guild.com while overseeing campaigns across LinkedIn, Google, and Bing, in addition to managing a CMS-based content strategy and on-site optimization.

The role requires hands-on web management, SEO/ABM expertise, and collaboration with agencies and internal teams. A strong analytics mindset and experience with Salesforce and attribution tools are essential for success.