Senior Digital & Web Marketing Lead (Remote, Stock Options)

Guild; Maryland City (MD); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k) plan

Vacation policy

Disability insurance (short-term &

Life insurance

Fertility & caregiving benefits

Wellness benefits

Education benefits & tuition assistant

Job summary

Guild is seeking a Digital and Web Marketing Manager to lead our corporate website and paid media programs. You will own Guild.com, manage campaigns across LinkedIn, Google, and Bing, and collaborate with creative, content, and analytics teams to optimize conversion and pipeline.

The ideal candidate has 3–5+ years in digital marketing, hands-on CMS and HTML/CSS skills, and experience with Salesforce, HubSpot, and marketing attribution tools. Experience in B2B SaaS or HR tech is a plus.

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — either directly in-platform or through agency oversight.
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Solid analytical skills: able to build reports, interpret data, and make optimization decisions independently.
• Strong project management, detail-oriented; experience with ABM platforms and first‑party data targeting.
• Experience with Salesforce, HubSpot, and marketing attribution tools.
• Experience in B2B SaaS, HR tech, or Learning & Development is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field

Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units and stakeholders.
• Execute day-to-day website operations: publishing new content, building landing pages, and making front-end edits in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion, including chatbots, meeting bookers, and on-site personalization platforms.
• Define and execute Guild's SEO and AEO strategy, from technical site health to content optimization that positions Guild as a leader in traditional and AI-powered search.
• Manage vendor and agency relationships for web development, coordinating scoping, QA, and deployment of backend and infrastructure work.
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing – executing directly in-platform and in close partnership with an external agency.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and maximize ROI.
• Build and scale Guild’s digital ABM program in partnership with our media agency, deploying personalized ads and on-site experiences for top priority accounts.
• Partner with creative and content teams to brief, test, and iterate on ad copy and visuals to meet performance goals.

Skills

Digital marketing

Paid media management

HTML/CSS editing

CMS platforms

Analytics & reporting

Project management

Salesforce & HubSpot

ABM & first‑party data

B2B SaaS HR tech experience

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Storyblok CMS

Google Ads

LinkedIn Ads

Salesforce

HubSpot

Tag Manager

VWO

Google Analytics

Job description

Guild is seeking a Digital and Web Marketing Manager to lead our corporate website and paid media programs. You will own Guild.com, manage campaigns across LinkedIn, Google, and Bing, and collaborate with creative, content, and analytics teams to optimize conversion and pipeline.

The ideal candidate has 3–5+ years in digital marketing, hands-on CMS and HTML/CSS skills, and experience with Salesforce, HubSpot, and marketing attribution tools. Experience in B2B SaaS or HR tech is a plus.