Digital Sales Leader — Multimedia & Local Ads

Gray Local Media, Inc; Sarasota (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

WWSB-TV/Gray Media is seeking a Multimedia Sales Manager to lead digital sales initiatives and support revenue growth for our station. This role collaborates with the Director of Sales on building a high-performing sales team and driving digital revenue.

The ideal candidate will have a bachelor’s degree and at least two years of experience in broadcast and digital sales, with management experience preferred. This position emphasizes strategic partnerships and data-driven campaigns.

Qualifications

• A bachelor’s degree from a four-year college or university is preferred.
• Minimum of 2+ years of prior experience in broadcast and digital sales.
• Management experience is preferred.

Responsibilities

• Overall focus on business development with a strong focus on new local direct and digital revenue.
• Revenue forecasting for individual and overall performance to local broadcast, digital, and new local direct budgets.
• Providing digital training to the sales team.
• Assisting Media Executives in presenting and closing business.
• Providing updated sales presentations and collateral using up-to-date materials.
• Oversight of the digital support team in maintaining campaign tracking, delivery, and reporting to ensure campaign success.
• Working at a partnership/consultative level as an expert in digital advertising with a Media Executive and advertisers.

Skills

Digital sales

Broadcast sales

Revenue forecasting

Team leadership

Sales presentations

Education

Bachelor's degree

Job description

WWSB-TV/Gray Media is seeking a Multimedia Sales Manager to lead digital sales initiatives and support revenue growth for our station. This role collaborates with the Director of Sales on building a high-performing sales team and driving digital revenue.

The ideal candidate will have a bachelor’s degree and at least two years of experience in broadcast and digital sales, with management experience preferred. This position emphasizes strategic partnerships and data-driven campaigns.