Digital & Broadcast Sales Director: Growth & Strategy

Gray Media, Inc.; Myrtle Beach (SC); On-site; USD 65,000 - 95,000; Full time

Job summary

WMBF-TV/Gray Media is seeking a Multimedia Sales Manager to lead our digital and broadcast sales efforts, working with the Director of Sales on team development and strategic revenue growth. You will champion digital platforms, local direct business development, and integrated marketing solutions.

The role emphasizes coaching, consultative selling, and driving revenue through digital products, while partnering with local advertisers to deliver customized campaigns and measurable results.

Qualifications

• 3+ years in broadcast television and digital sales.
• Leadership experience in sales management is preferred.
• Strong time management and ability to handle multiple tasks.
• Technical knowledge of programmatic, OTT/CTV, social media, SEM/SEO, email marketing; CRM/sales planning software; MS Office proficiency.

Responsibilities

• Drive and maximize local direct and digital revenue growth.
• Coach, mentor, and train the sales team on digital products and trends.
• Collaborate with media executives to prepare and close multimedia campaigns.
• Forecast performance with the Director of Sales across local broadcast and digital revenues.
• Develop and update sales collateral and market research materials.
• Oversee campaign delivery, tracking, optimization, and post-campaign reporting.
• Build long-term relationships with local business owners.

Skills

Broadcast sales

Digital sales

Leadership

CRM software

MS Office

Communication

Driver's license

Education

Bachelor's degree

Tools

CRM software

MS Office

Job description

WMBF-TV/Gray Media is seeking a Multimedia Sales Manager to lead our digital and broadcast sales efforts, working with the Director of Sales on team development and strategic revenue growth. You will champion digital platforms, local direct business development, and integrated marketing solutions.

The role emphasizes coaching, consultative selling, and driving revenue through digital products, while partnering with local advertisers to deliver customized campaigns and measurable results.