Digital Sales Director

Adams MultiMedia; Coon Rapids (MN); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Disability and term life insurance

PTO accrual from day one

Floating holidays

401(k) plan

Job summary

Adams MultiMedia LLC in Minnesota seeks a Digital Multi Media Sales Executive to drive digital revenue and mentor the local advertising sales team within APG-Central Minnesota. This leadership role collaborates with the Regional President and VP-Digital to grow the business.

You will manage digital marketing solutions for the region and coach MMAEs, leading integrated campaigns across Website Display, Programmatic, SEM/PPC, Email, Video, CTV-OTT, social, and more.

Qualifications

• Experience leading digital advertising sales teams.
• Ability to manage and grow digital marketing solutions across a region.
• Strong analytics and reporting for campaign performance.

Responsibilities

• Lead digital advertising strategy and budget projections.
• Coach MMAEs and develop optimal solutions for area businesses.
• Measure and optimize campaign performance using analytics tools.
• Spend ~50% time in the field prospecting and acquiring new digital business; rest coaching and ensuring client satisfaction.

Skills

Leadership

Sales leadership

Digital marketing

Campaign analytics

Google Analytics

Google Tag Manager

Field prospecting

Tools

Google Tag Manager

Google Analytics

Job description

DIGITAL MULTI MEDIA SALES EXECUTIVE

This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-Central- Minnesota. This key leadership position serves on the Central MN Executive Committee and is highly collaborative with lateral department heads.

This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, social media, E-Newsletters and other emerging solutions.

The ideal candidate will:

Will have a strong understanding of current digital marketing tools and strategies.

Lead integrated digital marketing campaigns from concept to execution.

Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.

Strong work ethic, appropriate understanding of Google Suites data collection

This position will be responsible for sales in the East Central Minnesota area.

• This position has a shared reporting line - Regional President & VP-Digital
• Ad Strategy - This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising.
• A great digital leader will come up with a plan of action to grow digital revenue and to motivate staff in that direction.
• Analytics - This position will also measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are necessary components.
• Shared Responsibilities - This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins, etc)
• Competitive medical, dental and vision insurance; company-paid disability and term life insurance; a generous PTO policy with PTO accrual beginning on the first day of employment; company paid Floating Holidays; and a 401(k) plan. APG is a EOE
• Base pay range $40,000 - $60,000 (DOE), plus commission

Salary/Compensation: $40,000 - $60,000 per year plus commission