Digital Sales Director

Adams MultiMedia; Minneapolis (MN); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

PTO

Floating Holidays

401(k)

Job summary

Adams MultiMedia LLC in Minneapolis seeks a Digital Multi Media Sales Executive to drive digital revenue for APG-Central Minnesota, lead the local sales team, and collaborate with divisional leaders on strategy.

The ideal candidate will coach MMAEs, manage campaigns across Website Display, Programmatic, SEM/PPC, Email, Video, TV/OTT, social, and emerging formats; expect heavy field prospecting and a strong results focus.

Qualifications

• Strong understanding of digital marketing tools and strategies.
• Experience leading integrated digital marketing campaigns.
• Knowledge of Google Analytics and tagging tools.
• Ability to prospect and harvest new digital business 50% of time.

Responsibilities

• Manage digital advertising strategy from business, sales and technical perspectives.
• Measure campaign effectiveness and report on results.
• Coach and mentor MMAEs to maximize revenue opportunities.
• Spend 50% of time in the field prospecting and 40% training staff; balance on account service.

Skills

Digital marketing

Campaign management

Lead generation

Google Analytics

Tools

Google Tag Manager

Google Analytics

Job description

DIGITAL MULTI MEDIA SALES EXECUTIVE

This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-Central- Minnesota. This key leadership position serves on the Central MN Executive Committee and is highly collaborative with lateral department heads.

This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, social media, E-Newsletters and other emerging solutions.

The Ideal Candidate Will

• Will have a strong understanding of current digital marketing tools and strategies.
• Lead integrated digital marketing campaigns from concept to execution.
• Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
• Strong work ethic, appropriate understanding of Google Suites data collection
• This position will be responsible for sales in the East Central Minnesota area.

This position has a shared reporting line - Regional President & VP-Digital

Job Functions

Ad Strategy - This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising.

A great digital leader will come up with a plan of action to grow digital revenue and to motivate staff in that direction.

Analytics - This position will also measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are necessary components.

Shared Responsibilities - This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins, etc)

• Competitive medical, dental and vision insurance; company-paid disability and term life insurance; a generous PTO policy with PTO accrual beginning on the first day of employment; company paid Floating Holidays; and a 401(k) plan. APG is a EOE

Base pay range $40,000 - $60,000 (DOE), plus commission

Salary/Compensation: $40,000 - $60,000 per year plus commission

Please submit resumes.