Digital Sales Director

AgUpdate; Coon Rapids (MN); On-site; USD 40,000 - 60,000; Full time

Benefits offered by this job

Competitive medical, dental and vision

Company-paid disability and term life

Generous PTO accrual from day one

Company paid Floating Holidays

401(k) plan

Job summary

APG-Central-Minnesota is seeking an experienced Sales Executive to drive digital revenue and mentor the local advertising sales team. The role covers digital solutions from Website Display to SEM/PPC, Social, Video, and more, with a focus on expanding the East Central Minnesota market.

The ideal candidate will lead campaigns from concept to execution, coach Multimedia Account Executives, manage budgets and analytics, and ensure superior customer service while achieving revenue goals.

Qualifications

• Strong understanding of current digital marketing tools and strategies.
• Lead integrated digital marketing campaigns from concept to execution.
• Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
• Strong work ethic, appropriate understanding of Google Suites data collection.

Responsibilities

• Ad Strategy - manage digital advertising strategy, budget development and projections.
• Analytics - measure effectiveness of campaigns; Google Tag Manager and Analytics understanding.
• Shared Responsibilities - 50% field prospecting, 40% training staff, balance in account service and metrics.

Skills

Digital marketing

Lead generation

Campaign management

Analytics & GTM

Job description

AAA __ DIGITAL MULTI MEDIA enna OE SALES EXECUTIVE

This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-Central-Minnesota. This key leadership position serves on the Central MN Executive Committee and is highly collaborative with lateral department heads.

This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, social media, E-Newsletters and other emerging solutions.

The ideal candidate will:

• Will have a strong understanding of current digital marketing tools and strategies.
• Lead integrated digital marketing campaigns from concept to execution.
• Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
• Strong work ethic, appropriate understanding of Google Suites data collection
• This position will be responsible for sales in the East Central Minnesota area.
• This position has a shared reporting line - Regional President & VP-Digital

Job Functions

Ad Strategy - This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising.

Analytics - This position will also measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are necessary components.

Shared Responsibilities

This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins, etc....)

Benefits

• Competitive medical, dental and vision insurance
• company-paid disability and term life insurance
• a generous PTO policy with PTO accrual beginning on the first day of employment
• company paid Floating Holidays
• and a 401(k) plan

APG is a EOE

Base pay range $40,000 - $60,000 (DOE), plus commission