Digital Sales Director

Clay Today; Coon Rapids (MN); Hybrid; USD 40,000 - 60,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Disability and life insurance

Generous PTO with accrual from day one

Floating holidays

401(k) plan

Job summary

APG-Central-Minnesota seeks an experienced Sales Executive to drive digital revenue growth and mentor the local advertising sales team. This leadership role sits on the Central MN Executive Committee and partners with regional heads.

You will manage digital marketing solutions across channels (Website Display, Programmatic, SEM/PPC, Email, Video, CTV-OTT, social) and coach MMAEs to maximize opportunities.

Qualifications

• Proven leadership in digital ad sales and revenue growth.
• Ability to mentor and develop a local sales team.
• Strong understanding of current digital marketing tools and channels.

Responsibilities

• Lead digital advertising strategy from concept to execution.
• Measure and optimize campaign performance using analytics.
• Harvest new digital business 50% of time in the field; train MMAEs.
• Collaborate with Regional President & VP-Digital on strategy and budgets.

Skills

Digital marketing knowledge

Leadership

Mentoring

Sales strategy

Tools

Google Tag Manager

Google Analytics

SEM/PPc tools

Job description

AAA __ DIGITAL MULTI MEDIA enna OE SALES EXECUTIVE

This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-Central-Minnesota. This key leadership position serves on the Central MN Executive Committee and is highly collaborative with lateral department heads.

This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business in the region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenue opportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, social media, E-Newsletters and other emerging solutions.

The ideal candidate will:

• Will have a strong understanding of current digital marketing tools and strategies.
• Lead integrated digital marketing campaigns from concept to execution.
• Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.
• Strong work ethic, appropriate understanding of Google Suites data collection
• This position will be responsible for sales in the East Central Minnesota area.
• This position has a shared reporting line - Regional President & VP-Digital

Job Functions

Ad Strategy - This position will manage digital advertising strategy, both from a business, sales and technical perspective. This role will assist with the budget development and projections for advertising.

Analytics - This position will also measure the effectiveness of various marketing campaigns. Google Tag Manager and Analytics understanding are necessary components.

Shared Responsibilities

This role requires a minimum 50% of their time in the field prospecting and harvesting their own new digital business, about 40% of their time in the field with MMAEs (training staff and creating optimal solutions for area businesses), and the balance of time ensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins, etc....)

Benefits

• Competitive medical, dental and vision insurance
• company-paid disability and term life insurance
• a generous PTO policy with PTO accrual beginning on the first day of employment
• company paid Floating Holidays
• and a 401(k) plan

APG is a EOE

Base pay range $40,000 - $60,000 (DOE), plus commission