Strategic Digital Account Manager

Nexstar Media Group, Inc.; San Francisco (CA); On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

Comprehensive health insurance

Paid time off

401(k) plan with company match

Professional development opportunities

Job summary

Nexstar Media Group, Inc. is seeking a Strategic Account Manager to lead our digital marketing sales efforts and act as the technical expert for client solutions. You will partner with Sales Managers and AEs to present strategic plans and build strong client relationships.

This role emphasizes data-driven optimization, campaign delivery, and revenue growth across digital channels, with a recognition of commission-based upside tied to performance.

Qualifications

• Bachelor's degree required.
• 3+ years in digital marketing sales with revenue targets.
• Deep understanding of digital marketing strategies including SEO/SEM, social, display and programmatic.
• Excellent analytical and data-to-insight capabilities.
• Strong presentation and interpersonal communication skills.

Responsibilities

• Drive Revenue Growth: develop and execute strategic digital marketing plans to achieve client objectives and contribute to revenue targets.
• Strategic Consulting: conduct needs assessments and create customized media strategies aligned with client goals and budget.
• Data Analysis & Optimization: leverage analytics to identify insights, optimize campaigns, and provide data-backed recommendations.
• Client Relationship Management: build and maintain relationships with key stakeholders and expand accounts.
• Sales Collaboration: co-present with AEs, provide technical expertise, and mentor on digital product knowledge.
• Campaign Management: oversee execution, assets, tracking, pacing, and issue resolution.
• Reporting & Analysis: prepare and present regular performance reports with insights and recommendations.
• Operational Excellence: manage order entry, billing reconciliation, and routine digital task coordination.

Skills

Digital marketing sales

Data analysis

Client relationships

Strategic consulting

Presentation skills

Communication

Education

Bachelor's degree

Tools

Matrix

Wide Orbit

Job description

About the Role

Are you a data-driven, client-focused digital marketing expert with a passion for driving measurable results? We're seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales efforts. In this role, you'll be a key player in developing and executing innovative digital media strategies that exceed client expectations and contribute significantly to our revenue growth. You'll partner closely with Sales Managers and Account Executives (AEs) as the technical expert and strategic consultant to co-present compelling solutions and build strong client relationships. This is a unique opportunity to leverage your analytical skills and digital marketing expertise to solve client challenges and deliver exceptional value. This is a full-time, exempt position.

Compensation

$80,000 guarantee plus commission and bonus based on achieving digital revenue and performance goals.

Key Responsibilities

• Drive Revenue Growth: Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.
• Strategic Consulting: Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.
• Data Analysis & Optimization: Leverage data analytics to identify actionable insights, optimize campaign performance, and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.
• Client Relationship Management: Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner. Proactively identify opportunities to expand existing accounts and increase client lifetime value.
• Sales Collaboration: Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process. Train and mentor AEs on digital product knowledge and best practices.
• Campaign Management: Oversee campaign execution, ensuring timely delivery of assets, accurate tracking, and consistent performance. Monitor campaign pacing and proactively address any potential issues.
• Reporting & Analysis: Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.
• Operational Excellence: Manage order entry, oversee billing reconciliation, coordinate creative changes, pull reports, and handle digital task assignments efficiently.

What We're Looking For

• Bachelor's degree
• 3+ years of experience in digital marketing sales, with a proven track record of exceeding revenue targets.
• Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, display advertising, and programmatic buying.
• Strong analytical skills and the ability to translate data into actionable insights and recommendations.
• Excellent presentation, communication, and interpersonal skills.
• Ability to collaborate effectively with internal teams and build strong client relationships.
• Experience with Matrix and Wide Orbit software is a plus.
• Google Ads and/or other relevant certifications are a plus.

Benefits

• Comprehensive health insurance (medical, dental, vision)
• Paid time off (PTO) and holidays
• 401(k) plan with company match
• Opportunities for professional development and growth