Campaign Analytics Analyst

Target; Saint Paul (MN); Remote; USD 27,552 - 41,328; Full time

Job summary

Target is seeking an Analyst to join an internal support team focused on improving sales results. You will evaluate campaign performance, support the programmatic business, and manage day-to-day operations related to campaign planning and management.

The right candidate will have a passion for digital media, an eye for detail, and enthusiasm for problem solving, with 2–7 years in digital marketing and experience with DSPs and ad servers.

Qualifications

• 2–7 years of digital marketing experience focused on campaign performance or analytics.
• Experience in media networks (GDN, OpenX, Profit) and ad servers such as Google Adsuite/Openx.
• Hands-on with DMP platforms (Lotame/Neustar/Bluekai/Oracle/Adobe).

Responsibilities

• Evaluate campaign performance and develop optimal recommendations.
• Support Target's programmatic team to meet needs of brand-name businesses.
• Manage day-to-day operations related to campaign planning and management.
• Analyze advertising needs and coordinate with media analysts and product teams to achieve goals.
• Analyze campaign strategy and ensure proper targeting.
• Manage budgets and allocate across media channels.
• Provide strategy across channels and compare creative methods with audience optimization.
• Monitor social media marketing strategies and provide optimization recommendations.

Skills

Campaign analytics

Programmatic buying

Advanced Excel

PowerPoint

Media networks

Education

Bachelor's Degree

Tools

Google Adsuite

OpenX

DoubleClick

DBM

AppNexus

Mediamath

Liveramp

Brightroll

Job description

Target is seeking an Analyst to join an internal support team focused on improving sales results. You will evaluate campaign performance, support the programmatic business, and manage day-to-day operations related to campaign planning and management.

The right candidate will have a passion for digital media, an eye for detail, and enthusiasm for problem solving, with 2–7 years in digital marketing and experience with DSPs and ad servers.