Senior Digital Media Analyst: Campaign Optimizer

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 61,000 - 94,000; Full time

Job summary

Digitas is seeking a Senior Analyst to join the Precision team in New York. You will manage and optimize digital media campaigns, analyze performance data, and support client reporting while collaborating with onshore and offshore analysts.

You will work with DSP platforms, programmatic buying, and cross-functional teams to drive campaign success and deliver actionable insights for major brands.

Qualifications

• 2-4 years of digital ad experience at an advertising agency, publisher, or ad tech provider.
• Knowledge of media planning and programmatic buying; familiarity with Google Marketing Platform and TheTradeDesk.
• Strong data management/analytical skills – able to find the story in the data and present it clearly.
• Strong knowledge of DSP platforms and active campaign optimization.
• Excellent communication and writing skills; precise and kind in interactions.
• A four-year college degree.
• Familiarity with prompt-based interaction and generative AI tools is a plus.

Responsibilities

• Execute, manage, and optimize all digital media campaigns for agency clients.
• Develop and maintain relationships with platform and publisher partners.
• Handle daily campaign maintenance, including pacing, performance, and troubleshooting.
• Assist in developing client-facing campaign performance reports.
• Contribute to evaluating media offerings and proposals for new opportunities.
• Manage Prisma campaign setup, platform insertion orders, and campaign documentation.

Skills

Digital ad experience

Media planning

Programmatic buying

Data management/analytics

DSP platforms

Analytical thinking

Communication & writing

Four-year degree

AI tools familiarity

Education

Four-year degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Digitas is seeking a Senior Analyst to join the Precision team in New York. You will manage and optimize digital media campaigns, analyze performance data, and support client reporting while collaborating with onshore and offshore analysts.

You will work with DSP platforms, programmatic buying, and cross-functional teams to drive campaign success and deliver actionable insights for major brands.