Precision Campaign Manager: Lead Digital Activation

Digitas North America; Boston (MA); On-site; USD 75,000 - 115,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) plan

Paid time off

Job summary

Digitas North America is seeking a Manager within the Precision team in Boston to oversee analysts, manage campaigns, and drive performance for top brands. You will lead day-to-day operations, optimize campaigns, and mentor junior staff while collaborating with strategy and creative teams.

The role requires a strong background in media buying, programmatic platforms, and excellent communication. A four-year degree and the ability to work in a fast-paced, collaborative environment are essential.

Qualifications

• Four or more years in display and video media buying.
• Experience with programmatic buying and DSP platforms (e.g., GMP, The Trade Desk).
• Two+ years of people management.
• Strong analytical, communication, and presentation skills.
• Four-year college degree.
• Familiarity with AI tools is a plus.

Responsibilities

• Direct daily workflow of client campaigns, including activation, maintenance, and post-buy recaps.
• Interface with media strategy teams to build strategic plans and deliver new solutions.
• Prepare client deliverables ensuring quality and viability of recommendations.
• Own the development of strategic proposals, coordinating across teams for alignment.
• Own campaign execution and monitor performance across assigned accounts.
• Mentor and develop team members; provide feedback to leadership on progress and needs.
• Share best practices and develop communication and collaboration within the team.

Skills

Display & Video Buying

Programmatic Buying

DSP Platforms

People Management

Analytics & Reporting

Excellent communication

Education

Bachelor's degree

Tools

Google Marketing Platform

The Trade Desk

Job description

Digitas North America is seeking a Manager within the Precision team in Boston to oversee analysts, manage campaigns, and drive performance for top brands. You will lead day-to-day operations, optimize campaigns, and mentor junior staff while collaborating with strategy and creative teams.

The role requires a strong background in media buying, programmatic platforms, and excellent communication. A four-year degree and the ability to work in a fast-paced, collaborative environment are essential.