Media Associate: Multi-Channel Planning & Execution

Publicis Groupe; Boston, Northern (MA, KY); Hybrid; USD 50,000 - 71,000; Full time

Job summary

Digitas is seeking a detail-oriented Media Associate to support the team in turning strategic insights into effective multi-channel campaigns. You will gather information, run media research tools, and collaborate across analytics, ad ops, and creative teams to deliver strong outcomes.

This role offers exposure to video, programmatic, search, and social media within a leading agency network, with a focus on meticulous execution and continuous learning.

Qualifications

• Four-year college education and 1–3 years of office experience (communications preferred).
• Strong communication, time management, and organizational skills are essential.
• Proficiency with Excel and numerical tasks is expected.
• Interest in media and desire to learn and grow in a fast-paced environment.
• Familiarity with AI tools is a plus for ideation and research.

Responsibilities

• Gather information during media strategy and planning with strong research and organization.
• Master media research tools (Kantar, Pathematics) for competitive insights.
• Collaborate with Connections Strategy to pull audience data for targeted strategies.
• Develop and execute multi-channel media plans across video, programmatic, search, social, and direct buys.
• Manage RFPs with activation teams and partners; oversee execution of media buys.
• Maintain flowcharts and update clients on campaign plans and progress.
• Input data into client-facing decks (PowerPoint/Prezi/Keynote) for review.
• Oversee trafficking and implementation of creative; monitor delivery and reporting.
• Work with analytics, ad operations, and creative teams to improve campaign effectiveness.

Skills

Communication skills

Time management

Attention to detail

Organization

Excel

Numerical skills

Digital tools

Media

Generative AI tools

Education

Four-year college degree

Tools

Kantar

Pathematics

Job description

Digitas is seeking a detail-oriented Media Associate to support the team in turning strategic insights into effective multi-channel campaigns. You will gather information, run media research tools, and collaborate across analytics, ad ops, and creative teams to deliver strong outcomes.

This role offers exposure to video, programmatic, search, and social media within a leading agency network, with a focus on meticulous execution and continuous learning.