Media Technology & Campaign QA Analyst

Publicis Groupe ANZ; Boston (MA); Hybrid; USD 50,000 - 71,000; Full time

Job summary

Digitas, a networked experience agency, seeks an Analyst to support and ensure timely, accurate delivery of digital advertising campaigns. You will manage trafficking tasks, QA creative assets, and generate campaign tags, while collaborating with teams to uphold brand safety and data integrity.

The role emphasizes Excel proficiency, CM tools, and a strong eye for detail, with opportunities to engage in industry research and cross-functional collaboration in a fast-paced environment.

Qualifications

• Four years of college education and 1–3 years in an office environment.
• Computer skills including Microsoft Office proficiency.
• Strong time-management and impeccable attention to detail with organizational skills.
• Excellent communication abilities and a proactive, thoughtful approach.
• Strong numeric skills; comfortable handling Excel data.
• Genuine interest in media and media technology trends.
• Familiarity with AI tools (e.g., ChatGPT, DALL·E, Gemini) is a plus.

Responsibilities

• Play a central role in digital marketing campaign execution and QA.
• Handle daily trafficking tasks for online ad campaigns and reporting.
• Collect site specs, upload creative elements, and map to an Ad Server.
• Generate and test tags, ensuring correct implementation.
• Verify campaign elements across traffic sheets and third-party systems.
• Maintain QA records of creatives, placements, URLs, and trackers.
• Identify issues and escalate to senior analytics for solutions.
• Stay updated on industry news and vendor presentations.
• Assist with brand safety tagging and troubleshooting as needed.

Skills

Attention to detail

Time management

Communication skills

Managing numbers

Love of media

AI tool familiarity

Microsoft Office

Education

Four years of college education

Tools

Microsoft Excel

Google Campaign Manager

Job description

Digitas, a networked experience agency, seeks an Analyst to support and ensure timely, accurate delivery of digital advertising campaigns. You will manage trafficking tasks, QA creative assets, and generate campaign tags, while collaborating with teams to uphold brand safety and data integrity.

The role emphasizes Excel proficiency, CM tools, and a strong eye for detail, with opportunities to engage in industry research and cross-functional collaboration in a fast-paced environment.