Digital Content Marketing Lead — SEO & AI Visibility

Flowers Foods; Ohio; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership"

Paid vacation, holidays, and parental/

Job summary

Flowers Foods is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. The role drives SEO, AEO, and AI Visibility, oversees content standards, and partners with brand, ecommerce, technology, regulatory, and agency teams to deliver high-performing content across touchpoints.

The candidate will manage content launches, set KPIs, and report insights to executives, while coordinating with

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy, SEO, or related fields.
• Experience setting KPIs and translating insights into business decisions.
• Experience leading agency and vendor relationships across teams.
• Strong knowledge of SEO fundamentals, content optimization, and analytics.
• Familiarity with digital shelf platforms and content syndication.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy and execution, including roadmaps and performance reporting.
• Manages relationships with SEO/AEO agencies and content partners.
• Defines digital content standards including copy, imagery, metadata, and brand shop content.
• Leads creation and optimization of new product content and retailer-specific content.
• Owns website content workflows and prioritization with brand teams.
• Manages content launch plans and retailer requirements.
• Sets KPIs for digital content and AI Visibility; delivers executive readouts.
• Lead digital shelf strategy and analytics to improve search rank and conversion.
• Monitor trends and translate opportunities into scalable standards and actions.
• Provide oversight to DAM/PIM content operations roles.
• Own ratings and reviews strategy with internal teams and platform providers to boost content quality and discoverability.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital shelf

Website optimization

Analytics

Project management

Education

Bachelor’s degree in marketing or related

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and digital shelf initiatives. The role drives SEO, AEO, and AI Visibility, oversees content standards, and partners with brand, ecommerce, technology, regulatory, and agency teams to deliver high-performing content across touchpoints.

The candidate will manage content launches, set KPIs, and report insights to executives, while coordinating with