Digital Content Strategy Lead - SEO, AI Visibility & Growth

Flowers Foods; New Hampshire; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental?

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead our digital content strategy across brand websites, retailer platforms, digital shelf, and emerging AI-powered search experiences.

This role owns digital content standards, SEO/AEO and AI Visibility strategy and execution, enhanced content development, and the platforms and agency relationships that support discoverability and conversion.

Qualifications

• 7–10 years in digital marketing or related fields; CPG experience preferred.
• Experience setting strategy, KPIs, and translating insights into business recommendations.
• Experience leading agency and vendor relationships and influencing cross-functional stakeholders.
• Strong knowledge of SEO fundamentals, content optimization, and digital analytics.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy and execution, including roadmaps, agency direction, and performance reporting.
• Manages relationships with SEO/AEO agencies and content/digital shelf partners.
• Defines and governs digital content standards, including copy, metadata, imagery, and content workflows.
• Owns content launches and retailer-specific content with approvals and timelines.
• Sets digital content KPIs; analyzes performance with Profound and Profitero; delivers executive-readouts.
• Monitors trends and translates opportunities into scalable standards and action plans.

Skills

Digital marketing

SEO

Content strategy

Ecommerce

Cross-functional collaboration

Agency management

Analytics

Performance analytics

Education

Bachelor’s degree in marketing or related field

Advanced SEO analytics certification

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead our digital content strategy across brand websites, retailer platforms, digital shelf, and emerging AI-powered search experiences.

This role owns digital content standards, SEO/AEO and AI Visibility strategy and execution, enhanced content development, and the platforms and agency relationships that support discoverability and conversion.