Digital Content Manager — SEO, AI & Digital Shelf

Flowers Foods; Ohio; Vor Ort; USD 90.000 - 150.000; Vollzeit

Benefits dieser Stelle

Comprehensive health benefits

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental

Zusammenfassung

Flowers Foods is seeking a senior Digital Content Strategist to own the enterprise content strategy across brand websites and retailer platforms. You will lead SEO, AEO and AI visibility, manage agencies and content partners, and govern content standards including copy, imagery and metadata.

You will drive new product content, optimize retailer-specific content, and align with brand teams on workflows, KPIs, and timeline commitments to improve discoverability and conversion.

Qualifikationen

• 7–10 years of digital marketing, ecommerce or content strategy experience.
• Strong KPI setting, performance analysis and insights translation.
• Deep knowledge of SEO fundamentals and content optimization.

Aufgaben

• Owns and executes enterprise digital content strategy across brand websites and retailer platforms.
• Leads Flowers Foods’ SEO, AEO and AI visibility strategy and execution.
• Manages relationships with SEO agencies and content partners.
• Defines and governs digital content standards including copy, imagery and metadata.
• Drives new product content and retailer-specific content to improve discoverability and conversion.
• Oversees content workflows, timelines and approvals with brand teams.
• Sets digital content KPIs; analyzes performance to improve search rank and content coverage.
• Monitors trends and translates opportunities into scalable standards and actions.

Kenntnisse

Digital marketing

SEO

Content strategy

Analytics

Ausbildung

Bachelor's degree in marketing or related field

Jobbeschreibung

Flowers Foods is seeking a senior Digital Content Strategist to own the enterprise content strategy across brand websites and retailer platforms. You will lead SEO, AEO and AI visibility, manage agencies and content partners, and govern content standards including copy, imagery and metadata.

You will drive new product content, optimize retailer-specific content, and align with brand teams on workflows, KPIs, and timeline commitments to improve discoverability and conversion.