Digital Content & SEO Strategy Lead

Flowers Foods; Salem (NH); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan

Professional growth & leadership培训

Paid vacation & holidays

Job summary

Flowers Foods in the United States seeks a senior-level digital content strategist to own the enterprise content plan across brand sites, retailer platforms, and AI-powered search. You will drive SEO, content optimization, and digital shelf initiatives to boost discoverability and conversion.

The role partners with brand teams, agencies, and platform providers to set standards, manage workflows, and deliver new content launches on schedule.

Qualifications

• Experience in digital marketing, ecommerce, content strategy, SEO, or related fields.
• Strong KPI setting, performance analysis, and actionable business recommendations.
• Knowledge of SEO fundamentals, content optimization, metadata, and digital analytics.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads Flowers Foods’ SEO, AEO, and AI Visibility strategy and execution, including roadmap ownership and performance reporting.
• Manages relationships with SEO/AEO agencies and content platforms (Profound, Profitero, Bazaarvoice, Destini) and digital shelf partners.
• Defines and governs digital content standards including copy, imagery, and metadata.
• Drives creation and optimization of content for new products and retailer-specific content to improve discoverability and conversion.
• Oversees website content workflows and optimization priorities with brand teams.
• Sets digital content and AI Visibility KPIs and analyzes performance to improve search rank and conversion.
• Monitors trends and translates opportunities into scalable standards and action plans.

Skills

Digital marketing

SEO

Content strategy

Ecommerce

Project management

Data analytics

Education

Bachelor's degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Destini

Job description

Flowers Foods in the United States seeks a senior-level digital content strategist to own the enterprise content plan across brand sites, retailer platforms, and AI-powered search. You will drive SEO, content optimization, and digital shelf initiatives to boost discoverability and conversion.

The role partners with brand teams, agencies, and platform providers to set standards, manage workflows, and deliver new content launches on schedule.