Digital Content & SEO Lead – AI & Digital Shelf

Flowers Foods; Central City (KY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Comprehensive health and medical

401(k) Retirement plan

Professional growth and leadership培训

Paid vacation, holidays, and parental

Job summary

Flowers Foods seeks a senior digital content leader to own the enterprise content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will set SEO/AEO roadmaps, manage key partnerships, and drive content standards that improve discoverability and conversion.

With 7–10 years in digital marketing or related fields, you will guide content creation, governance, and analytics, partnering with brand teams and external agencies to achieve measurable performance

Qualifications

• At least 7–10 years in digital marketing, ecommerce, content strategy, SEO, digital shelf, or related fields; CPG experience strongly preferred.
• Demonstrated experience setting strategy, KPIs, analyzing performance, and translating insights into business recommendations.
• Strong knowledge of SEO fundamentals, content optimization, structured data, and digital analytics; experience with content syndication, or related platforms.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy and execution, including roadmaps, agency direction, and performance reporting.
• Manages relationships with content, ratings and reviews, and digital shelf partners (e.g., Profound, Profitero, Bazaarvoice).
• Defines and governs digital content standards, including product copy, metadata, imagery, and enhanced content.
• Leads creation and optimization of new product content and retailer-specific content to improve discoverability and conversion.
• Owns website content workflows and prioritizes optimization in collaboration with brand teams.
• Sets KPIs for digital content and AI visibility; analyzes performance and drives improvements in search rank and content quality.
• Translates trends into scalable standards; supports DAM/PIM governance and content updates.
• Provide strategic oversight to DAM+PIM specialists and support cross-functional teams.

Skills

Digital marketing

SEO

Content strategy

Ecommerce

Data analytics

Project management

Communication

Education

Bachelor’s degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

DAM/PIM systems

Job description

Flowers Foods seeks a senior digital content leader to own the enterprise content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will set SEO/AEO roadmaps, manage key partnerships, and drive content standards that improve discoverability and conversion.

With 7–10 years in digital marketing or related fields, you will guide content creation, governance, and analytics, partnering with brand teams and external agencies to achieve measurable performance