Digital Content & SEO Strategy Lead

Flowers Foods; Iowa City (IA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Professional growth

Paid vacation & holidays

Parental leave

Job summary

Flowers Foods is seeking a Digital Content Marketing Manager to lead its digital content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will own SEO/AEO, content standards, and collaboration with cross-functional teams to improve discoverability and conversion.

You will manage content workflows, set KPIs, and use tools like Profound, Profitero, and Bazaarvoice to optimize digital shelf performance.

Qualifications

• 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, or related fields.
• CPG experience strongly preferred.
• Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or related field; advanced SEO/analytics or PM cert is a plus.

Responsibilities

• Lead digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Own SEO, AEO, and AI Visibility strategy; manage roadmaps, agency direction, and performance reporting.
• Define and govern digital content standards including copy, metadata, imagery, and enhanced content.
• Oversee content launches, workflows, and retailer-specific content for discoverability and conversion.
• Monitor trends in digital content, AI search, and ratings/reviews to translate opportunities into standards and actions.
• Provide oversight to content operations and ensure compliance with company policies.

Skills

Digital marketing

Content strategy

SEO

Ecommerce

Project management

Executive presentation

Communication

Education

Bachelor’s degree in marketing/related field

Tools

Profound

Profitero

Bazaarvoice

Destini

Job description

Flowers Foods is seeking a Digital Content Marketing Manager to lead its digital content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will own SEO/AEO, content standards, and collaboration with cross-functional teams to improve discoverability and conversion.

You will manage content workflows, set KPIs, and use tools like Profound, Profitero, and Bazaarvoice to optimize digital shelf performance.