Demand Gen Strategy Lead for Enterprise Growth

Lumen; Atlanta (GA); Presencial; USD 132.000 - 176.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Life insurance

Voluntary lifestyle benefits

Descripción de la vacante

Lumen is the trusted network for AI‑powered connectivity, offering high‑performing, secure infrastructure for enterprises and governments.

The Sr. Manager, Demand Strategy leads demand generation across direct and partner channels, turning growth priorities into qualified pipeline and guiding budgets, resource allocation, and performance analytics. This builder‑leader role requires cross‑functional collaboration with Marketing and Sales.

Formación

• Eight or more years of B2B demand generation experience with end‑to‑end strategy, execution, measurement, and optimization.
• Experience leading managers and/or a large team of senior professionals across multiple related demand generation workstreams.
• Direct accountability for a multi‑million‑dollar annual media budget spanning at least three channels.
• Strong command of funnel economics including cost per lead, conversion, and ROI.
• Working knowledge of ABM platforms such as Demandbase or 6sense, marketing automation, CRM reporting, and audience‑data practices.
• Experience with partner or channel marketing motions and third‑party lead routing.
• Demonstrated ability to influence across a matrixed organization and present data-driven decisions.

Responsabilidades

• Develop and own departmental demand generation plans aligned to pipeline objectives.
• Lead managers and professionals across demand strategy, media buying, and analytics workstreams.
• Direct end‑to‑end campaign architecture by product and segment, including audiences and channel sequencing.
• Control a multi‑million‑dollar media budget and translate performance into budget decisions.
• Establish data governance practices with Marketing Operations and data teams.
• Set measurement framework and leadership reporting cadence for timely optimization.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets.
• Influence Product Marketing, Field and Partner Marketing, and Sales Development.

Conocimientos

Demand generation

Team leadership

Budget management

Funnel economics

ABM platforms

Marketing automation

CRM reporting

Partner marketing

Cross-functional influence

Educación

Master’s degree

Herramientas

Demandbase

6sense

HubSpot

Marketo

Descripción del empleo

Lumen is the trusted network for AI‑powered connectivity, offering high‑performing, secure infrastructure for enterprises and governments.

The Sr. Manager, Demand Strategy leads demand generation across direct and partner channels, turning growth priorities into qualified pipeline and guiding budgets, resource allocation, and performance analytics. This builder‑leader role requires cross‑functional collaboration with Marketing and Sales.