Demand Gen Manager: AI-Driven Growth & Pipeline

Nooks; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Nooks is seeking a Demand Generation Manager to turn attention into pipeline across paid media, webinars, nurture programs and campaigns. You’ll own Mid-Market initiatives and scale programs as the team grows.

You’ll collaborate with the Head of Growth Marketing and cross‑functional teams including Product Marketing, Content, and Sales, building offers and campaigns that accelerate buyer engagement and conversion.

Qualifications

• 6+ years of experience in demand generation, campaign marketing or growth marketing at a B2B SaaS company.
• Track record of building programs that produced measurable pipeline, not just leads.
• Hands-on experience with webinars, email nurture and integrated campaigns.
• Strong analytical skills and comfort with funnel metrics, attribution and conversion reporting.
• Experience partnering closely with Sales, SDR teams and Marketing Operations.
• Clear, persuasive writing and a strong instinct for what makes buyers engage.
• A test‑and‑learn mindset and curiosity about using AI to move faster.

Responsibilities

• Own the programs that create pipeline.
• Build and run an always-on program of webinars, virtual events and workshops that bring buyers into conversations with Nooks.
• Develop the offers and campaigns, including guides, research and product-led offers, that give buyers a reason to raise their hand.
• Plan integrated, segment‑specific campaigns with Product Marketing and Content, starting with Mid‑Market.
• Design nurture programs that move leads from first touch to a qualified meeting.
• Improve conversion at every stage, from lead to MQL to S0, and test new ways to speed up follow‑up.
• Partner with Marketing Operations on scoring, routing and handoff so Sales gets the right leads at the right time.
• Align with Mid‑Market sales leaders on target accounts, priorities and quarterly pipeline goals.
• Arm SDRs and AEs with the context and follow‑up plays they need to convert campaign responses.
• Measure and optimize: own a sourced pipeline and S0 target, report on performance by program and channel.
• Run experiments on offers, formats and messaging, and scale what works.
• Use AI to speed up campaign production, personalization and analysis.

Skills

Demand gen experience

B2B SaaS

Webinars

Email nurture

Integrated campaigns

Analytics & funnel reporting

Sales collaboration

Persuasive writing

AI in marketing

HubSpot

Tools

HubSpot

Webinar platforms

Job description

Nooks is seeking a Demand Generation Manager to turn attention into pipeline across paid media, webinars, nurture programs and campaigns. You’ll own Mid-Market initiatives and scale programs as the team grows.

You’ll collaborate with the Head of Growth Marketing and cross‑functional teams including Product Marketing, Content, and Sales, building offers and campaigns that accelerate buyer engagement and conversion.