Marketing Ops Architect — AI-Driven, Scalable Systems

LeanScale, Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Nooks is seeking a Senior Marketing Ops Manager to build a foundation for a world‑class marketing operations function. You will design systems, workflows, and measurement frameworks enabling scalable lead routing, attribution, and campaign execution across Demand Gen, RevOps, Sales, Data, and Product Marketing.

The ideal candidate is deeply analytical, relentlessly curious, and proactive, with a track record in marketing automation, attribution, and lead management within a high-growth B2B SaaS

Qualifications

• 4–7 years of experience in Marketing Operations or a similar analytical systems role at a high-growth B2B SaaS company.
• A systems thinker who enjoys solving complex operational problems and designing scalable solutions.
• Experience building and managing marketing automation, attribution, and lead management systems.
• Experience with HubSpot or similar marketing automation platforms, with the ability to think beyond any single tool.
• Strong understanding of CRM architecture, marketing technology, integrations, APIs, and data flows.

Responsibilities

• Build a scalable marketing operations foundation.
• Own the systems, processes, and operational infrastructure that power our marketing organization.
• Design scalable workflows that support a rapidly growing Marketing organization.
• Continuously improve the reliability, maintainability, and performance of our marketing systems.
• Own marketing automation.
• Build and optimize automated campaign workflows, lifecycle programs, lead management, and operational processes.
• Improve system reliability by reducing manual processes and eliminating fragile workflows.
• Identify opportunities to leverage AI to automate repetitive operational work.
• Build trusted measurement and own marketing attribution, campaign measurement, and reporting.
• Partner with Marketing Leadership to develop durable measurement frameworks that help us understand what's working and where to invest.
• Continuously improve data quality and reporting accuracy across the funnel.
• Design resilient Marketing systems.
• Improve lead routing, enrichment, scoring, lifecycle management, and data governance.
• Build monitoring, alerts, and operational safeguards that proactively identify issues before they impact the business.
• Create systems that are observable, reliable, and easy to maintain as the business scales.
• Partner across the GTM organization to improve operational efficiency.

Skills

Marketing Operations expertise

Analytics & data-driven decisions

Marketing automation experience

Lead management systems

HubSpot experience

CRM = architecture & integrations

AI curiosity

Proactive problem-solving

Cross-functional collaboration

Tools

HubSpot

CRM systems

Job description

Nooks is seeking a Senior Marketing Ops Manager to build a foundation for a world‑class marketing operations function. You will design systems, workflows, and measurement frameworks enabling scalable lead routing, attribution, and campaign execution across Demand Gen, RevOps, Sales, Data, and Product Marketing.

The ideal candidate is deeply analytical, relentlessly curious, and proactive, with a track record in marketing automation, attribution, and lead management within a high-growth B2B SaaS