Demand Generation Manager

Nooks; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Nooks is seeking a Demand Generation Manager to turn attention into pipeline across paid media, webinars, nurture programs and campaigns. You’ll own Mid-Market initiatives and scale programs as the team grows.

You’ll collaborate with the Head of Growth Marketing and cross‑functional teams including Product Marketing, Content, and Sales, building offers and campaigns that accelerate buyer engagement and conversion.

Qualifications

• 6+ years of experience in demand generation, campaign marketing or growth marketing at a B2B SaaS company.
• Track record of building programs that produced measurable pipeline, not just leads.
• Hands-on experience with webinars, email nurture and integrated campaigns.
• Strong analytical skills and comfort with funnel metrics, attribution and conversion reporting.
• Experience partnering closely with Sales, SDR teams and Marketing Operations.
• Clear, persuasive writing and a strong instinct for what makes buyers engage.
• A test‑and‑learn mindset and curiosity about using AI to move faster.

Responsibilities

• Own the programs that create pipeline.
• Build and run an always-on program of webinars, virtual events and workshops that bring buyers into conversations with Nooks.
• Develop the offers and campaigns, including guides, research and product-led offers, that give buyers a reason to raise their hand.
• Plan integrated, segment‑specific campaigns with Product Marketing and Content, starting with Mid‑Market.
• Design nurture programs that move leads from first touch to a qualified meeting.
• Improve conversion at every stage, from lead to MQL to S0, and test new ways to speed up follow‑up.
• Partner with Marketing Operations on scoring, routing and handoff so Sales gets the right leads at the right time.
• Align with Mid‑Market sales leaders on target accounts, priorities and quarterly pipeline goals.
• Arm SDRs and AEs with the context and follow‑up plays they need to convert campaign responses.
• Measure and optimize: own a sourced pipeline and S0 target, report on performance by program and channel.
• Run experiments on offers, formats and messaging, and scale what works.
• Use AI to speed up campaign production, personalization and analysis.

Skills

Demand gen experience

B2B SaaS

Webinars

Email nurture

Integrated campaigns

Analytics & funnel reporting

Sales collaboration

Persuasive writing

AI in marketing

HubSpot

Tools

HubSpot

Webinar platforms

Job description

About Nooks.ai

Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals.

About Nooks.ai

Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals.

We're looking for a Demand Generation Manager to turn the attention Nooks earns into pipeline.

Our Digital Growth team brings buyers to Nooks through paid media, search and the website. You'll own what happens next: the webinars, nurture programs, offers and campaigns that turn interest into qualified opportunities for Sales. You'll start with Mid-Market, where most of our pipeline growth over the next year comes from, and build programs that scale across segments as the team grows.

We're looking for someone who thinks in funnels, writes like a marketer, and holds themselves to a pipeline number. You'll report to the Head of Growth Marketing and partner closely with Digital Growth, Product Marketing, Communications & Content, Marketing Operations and Sales.

About The Role

• Own the programs that create pipeline
  • Build and run an always-on program of webinars, virtual events and workshops that bring buyers into conversations with Nooks
  • Develop the offers and campaigns, including guides, research and product-led offers, that give buyers a reason to raise their hand
  • Plan integrated, segment‑specific campaigns with Product Marketing and Content, starting with Mid‑Market
• Convert interest into opportunities
  • Design nurture programs that move leads from first touch to a qualified meeting
  • Improve conversion at every stage, from lead to MQL to S0, and test new ways to speed up follow‑up
  • Partner with Marketing Operations on scoring, routing and handoff so Sales gets the right leads at the right time
• Partner closely with Sales
  • Align with Mid-Market sales leaders on target accounts, priorities and quarterly pipeline goals
  • Arm SDRs and AEs with the context and follow‑up plays they need to convert campaign responses
• Measure and optimize
  • Own a sourced pipeline and S0 target, and report on performance by program and channel
  • Run experiments on offers, formats and messaging, and scale what works
  • Use AI to speed up campaign production, personalization and analysis

About You

• 6+ years of experience in demand generation, campaign marketing or growth marketing at a B2B SaaS company
• A track record of building programs that produced measurable pipeline, not just leads
• Hands‑on experience with webinars, email nurture and integrated campaigns
• Strong analytical skills and comfort with funnel metrics, attribution and conversion reporting
• Experience partnering closely with Sales, SDR teams and Marketing Operations
• Clear, persuasive writing and a strong instinct for what makes buyers engage
• A test‑and‑learn mindset and curiosity about using AI to move faster

Nice To Have

• Experience marketing to sales, RevOps or GTM leaders
• Experience with HubSpot and modern webinar and event platforms
• Experience building demand programs for a Mid‑Market sales motion

Equal Employment Opportunity Statement

Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.