Demand Gen Lead - Build High-Impact B2B Growth Engine

Cloud Maven, Inc; Alpharetta (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

Cloud Maven, Inc. is seeking a hands-on Demand Generation Manager to build and execute programs that generate qualified leads, sales opportunities, and measurable pipeline.

You will own demand-gen strategy and campaigns across channels, coordinating with Sales, Product, Partnerships, and Content & SEO teams to drive demand and revenue. You will optimize campaigns, test hypotheses, and continuously improve performance based on results, with a focus on building a scalable marketing engine for

Qualifications

• 5+ years of B2B demand generation, growth marketing, digital marketing, or related experience.
• Demonstrated experience generating qualified leads and sales pipeline.
• Experience building campaigns rather than simply executing marketing tasks.
• Strong understanding of B2B buyer journeys and sales funnels.

Responsibilities

• Build quarterly and annual demand-generation plans aligned with company growth and revenue targets.
• Develop go-to-market campaigns for products, accelerators, and customer success stories.
• Identify the right mix of inbound, outbound, partner, events, and account-based programs.
• Plan and execute integrated campaigns across channels including LinkedIn, email, webinars, events, and website campaigns.
• Generate Marketing Qualified Leads and Sales Qualified Leads; move prospects through the funnel.

Skills

Demand generation

B2B marketing

Campaign management

CRM & marketing automation

LinkedIn marketing

Email marketing

Analytics & ROI

ABM

Tools

Salesforce

HubSpot

Marketo

Job description

Cloud Maven, Inc. is seeking a hands-on Demand Generation Manager to build and execute programs that generate qualified leads, sales opportunities, and measurable pipeline.

You will own demand-gen strategy and campaigns across channels, coordinating with Sales, Product, Partnerships, and Content & SEO teams to drive demand and revenue. You will optimize campaigns, test hypotheses, and continuously improve performance based on results, with a focus on building a scalable marketing engine for