Manufacturing Demand Gen Manager | Hybrid & Growth Focus

CMMS Data Group; Chicago (IL); Hybrid; USD 95,000 - 120,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary plus bonus

Comprehensive health benefits

401k with employer match

Paid time off and holidays

Parental leave

Company laptop

Job summary

MVP One is seeking a Demand Generation Marketing Manager to drive qualified pipeline for manufacturing clients through email, SEO, and digital campaigns. The role focuses on building consistent marketing programs and collaborating with Sales to improve lead quality and pipeline generation.

You will own campaign calendars, develop content for LinkedIn, webinar, and content marketing initiatives, and optimize SEO to grow inbound leads while aligning with complex sales cycles and business goals.

Qualifications

• 3+ years of B2B demand generation experience.
• Experience marketing to manufacturers, industrial companies, life sciences, food production, or other asset intensive industries.
• Proven success generating pipeline and revenue through email marketing, SEO, digital campaigns, and lead nurture programs.
• Experience developing email content, campaign workflows, and marketing cadences.
• Strong understanding of complex, consultative sales cycles.
• Excellent analytical, communication, and project management skills.

Responsibilities

• Build and execute demand generation campaigns targeting manufacturing and industrial organizations.
• Develop email campaigns, nurture programs, and outbound marketing sequences that drive engagement and qualified opportunities.
• Own and manage a regular campaign calendar with consistent delivery of marketing programs.
• Create and optimize LinkedIn, paid search, webinar, and content marketing campaigns.
• Develop and execute SEO strategies to improve search rankings, organic traffic, and inbound lead generation.
• Conduct keyword research and optimize content around manufacturing, maintenance, reliability, and CMMS topics.
• Partner with Sales to improve lead quality, conversion rates, and pipeline generation.
• Build account-based marketing programs for strategic target accounts.
• Monitor campaign performance, pipeline contribution, and ROI while continuously improving results.

Skills

B2B demand generation

Manufacturing marketing

Campaign management

Email marketing

SEO

Analytics

Tools

HubSpot

Salesforce

LinkedIn Campaign Manager

Google Ads

Google Analytics

ZoomInfo

Webflow

Job description

MVP One is seeking a Demand Generation Marketing Manager to drive qualified pipeline for manufacturing clients through email, SEO, and digital campaigns. The role focuses on building consistent marketing programs and collaborating with Sales to improve lead quality and pipeline generation.

You will own campaign calendars, develop content for LinkedIn, webinar, and content marketing initiatives, and optimize SEO to grow inbound leads while aligning with complex sales cycles and business goals.