Enterprise Demand Gen Lead — Build the Full-Funnel Engine

Maxima; San Mateo (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

401(k) for US employees

Unlimited PTO

Lunch in the office

Commuter benefits

Job summary

Maxima seeks a Demand Generation Lead to own the full funnel and build a system turning demand into repeatable pipeline for enterprise buyers.

You will align account-based, campaign, field, and lifecycle motions into one connected demand engine, capturing existing demand and creating new demand for agentic accounting. The role emphasizes rigorous measurement and cross-team collaboration in a fast-growing company.

Qualifications

• Enterprise B2B demand generation experience with mid-market and enterprise buyers.
• Built or scaled a repeatable demand engine that creates pipeline quarter after quarter.
• Deep ABM and integrated campaigns experience across multi-channel activation.

Responsibilities

• Own account-based marketing programs engaging target accounts from selection to activation.
• Run integrated campaigns across paid, ABM, events, lifecycle, and web.
• Drive measurable pipeline and optimize CAC, conversion, velocity, and pipeline efficiency.
• Experiment across channels and formats; measure ICP impressions, visitors, and pipeline.
• Architect the buyer journey by linking acquisition, ABM, lifecycle, intent, and Sales activation.
• Build lifecycle and nurture systems turning events, paid, organic, content into engaged accounts.
• Create repeatable playbooks and scalable processes for predictable performance.

Skills

Enterprise B2B demand generation

ABM & integrated campaigns

Full-funnel systems thinking

Pipeline ownership & revenue focus

Campaign measurement & analytics

AI-native ABM stack experience

Tools

HubSpot

Clay

AI tooling stack

Job description

Maxima seeks a Demand Generation Lead to own the full funnel and build a system turning demand into repeatable pipeline for enterprise buyers.

You will align account-based, campaign, field, and lifecycle motions into one connected demand engine, capturing existing demand and creating new demand for agentic accounting. The role emphasizes rigorous measurement and cross-team collaboration in a fast-growing company.