Demand Generation Manager

Applied Resource Group; Atlanta (GA); On-site; USD 100,000 - 160,000; Full time

Job summary

Applied Resource Group is seeking an experienced Demand Generation Manager to build and execute scalable B2B demand generation programs that drive pipeline growth, conversions, and revenue for a growing technology organization.

You will own integrated demand generation across paid, owned, and earned channels, partnering with Sales to develop campaigns, optimize funnel performance, and manage ABM programs and budgets while leveraging marketing automation and CRM systems to measure impact.

Qualifications

• 5+ years of B2B demand generation experience.
• Proven ability to create programs that generate qualified sales pipeline.
• Hands-on management of Google Ads and LinkedIn Ads campaigns.
• Experience with marketing automation and CRM platforms.
• Strong HubSpot experience including nurture, scoring, and reporting.
• Familiarity with ABM and content syndication.
• Excellent written and verbal communication; ability to collaborate with Sales.

Responsibilities

• Own demand generation strategy and multi-channel campaign planning.
• Develop and execute integrated campaigns across paid digital, email, content, webinars, and nurture programs.
• Manage and optimize paid campaigns on Google Ads and LinkedIn Ads.
• Develop lead nurture and lifecycle programs to improve engagement and funnel conversion.
• Collaborate with Sales on lead scoring, qualification, and marketing-to-sales handoffs.
• Build and manage ABM programs targeting strategic accounts.
• Oversee budgets and marketing technology platforms.
• Produce campaign reporting, attribution, and funnel performance metrics.
• Track metrics such as qualified pipeline, conversion rates, cost per lead, and velocity.

Skills

B2B demand generation

Campaign planning

Paid digital campaigns

Lead scoring

ABM programs

Data-driven decisions

Cross-functional collaboration

Tools

HubSpot

Google Ads

LinkedIn Ads

CRM platforms

Job description

We're seeking an experienced Demand Generation Manager to build and execute scalable B2B demand generation programs for a growing technology organization. This is an exciting opportunity for a data-driven marketer who enjoys owning both strategy and execution and wants to directly impact pipeline growth, conversion, and revenue.

What You'll Do

As the Demand Generation Manager, you'll own integrated demand generation initiatives across paid, owned, and earned channels. You'll partner closely with Sales to develop campaigns, improve funnel performance, strengthen lead management processes, and generate qualified opportunities.

Responsibilities

• Own demand generation strategy and campaign planning across multiple channels
• Develop and execute integrated campaigns across paid digital, email, content, webinars, nurture programs, and account-based marketing (ABM)
• Manage and optimize paid campaigns across Google Ads and LinkedIn Ads
• Develop lead nurture and lifecycle programs designed to improve engagement and funnel conversion
• Partner with Sales to establish and refine lead scoring, qualification criteria, and marketing-to-sales handoffs
• Build and manage ABM programs targeting strategic accounts
• Manage demand generation budgets and marketing technology platforms
• Own campaign reporting, attribution, funnel performance, and channel ROI
• Track key metrics including qualified pipeline, conversion rates, cost per lead, cost per opportunity, and pipeline velocity
• Continuously test and optimize campaigns to improve overall demand generation performance

Required Qualifications

• 5+ years of B2B demand generation experience
• Proven experience building and executing programs that generate qualified sales pipeline
• Hands-on experience managing paid digital campaigns, including Google Ads and LinkedIn Ads
• Experience with marketing automation and CRM platforms
• Strong HubSpot experience, including nurture programs, lead scoring, and reporting
• Experience with content syndication and/or account-based marketing programs
• Strong understanding of B2B funnel metrics, attribution, conversion rates, and marketing ROI
• Ability to analyze campaign performance and use data to guide investment and optimization decisions
• Excellent written and verbal communication skills
• Experience partnering closely with Sales and revenue-focused teams

Preferred Experience

• SaaS, fintech, HR technology, payroll, benefits, or related B2B technology environments
• Experience marketing to HR, payroll, benefits, operations, or similar enterprise buyers
• Experience supporting demand generation within an early-stage or growth-stage organization
• Familiarity with intent data and sales intelligence platforms
• Experience marketing to large, multi-location organizations

We're Looking For

A hands-on, analytical B2B marketer who can balance strategy with execution. The ideal candidate is comfortable owning demand generation from campaign development through attribution, partnering closely with Sales, and using data to determine where and how to invest for growth.