Demand Generation Manager

Cloud Maven, Inc; Alpharetta (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

Cloud Maven, Inc. is seeking a hands-on Demand Generation Manager to build and execute programs that generate qualified leads, sales opportunities, and measurable pipeline.

You will own demand-gen strategy and campaigns across channels, coordinating with Sales, Product, Partnerships, and Content & SEO teams to drive demand and revenue. You will optimize campaigns, test hypotheses, and continuously improve performance based on results, with a focus on building a scalable marketing engine for

Qualifications

• 5+ years of B2B demand generation, growth marketing, digital marketing, or related experience.
• Demonstrated experience generating qualified leads and sales pipeline.
• Experience building campaigns rather than simply executing marketing tasks.
• Strong understanding of B2B buyer journeys and sales funnels.

Responsibilities

• Build quarterly and annual demand-generation plans aligned with company growth and revenue targets.
• Develop go-to-market campaigns for products, accelerators, and customer success stories.
• Identify the right mix of inbound, outbound, partner, events, and account-based programs.
• Plan and execute integrated campaigns across channels including LinkedIn, email, webinars, events, and website campaigns.
• Generate Marketing Qualified Leads and Sales Qualified Leads; move prospects through the funnel.

Skills

Demand generation

B2B marketing

Campaign management

CRM & marketing automation

LinkedIn marketing

Email marketing

Analytics & ROI

ABM

Tools

Salesforce

HubSpot

Marketo

Job description

Why Join Cloud Maven?

Demand Generation Manager

Company: Cloud Maven, Inc.

Employment Type: Full-Time

Department: Marketing

Experience: 5+ years preferred

Who We Are

Cloud Maven is a Salesforce-focused software and technology company helping organizations automate complex business processes and get more value from Salesforce.

We combine purpose-built industry platforms, reusable software accelerators, integrations, automation, and implementation expertise to help customers solve business problems faster without building everything from scratch.

Our solutions span areas such as:

• Lending and financial services
• Customer and business verification
• Automated decisioning and underwriting
• Document generation, extraction, and eSignature
• Customer communications
• Payments
• Accounting, banking, and third-party integrations
• AI and workflow automation

Our flagship platform, cmLending, helps lenders manage the complete lending lifecycle—from origination and underwriting through closing, servicing, payments, collections, and portfolio management.

We are entering an important stage of growth and are investing in building a stronger, measurable marketing engine to support our next phase.

Why Join Cloud Maven?

This is not a role where you will simply inherit a list of campaigns and execute them.

You will have the opportunity to help build the demand-generation engine for a growing B2B technology company.

You will work directly with company leadership, Sales, Product, Partnerships, and our Content & SEO team to determine:

• Which markets we pursue
• Which problems we build campaigns around
• How we position our products and solutions
• How we reach decision‑makers
• How marketing converts interest into qualified opportunities and pipeline

Our portfolio lets you market both a flagship industry platform and a growing set of Salesforce‑native solutions across multiple industries.

If you enjoy building, experimenting, measuring results, and seeing a direct connection between your work and company growth, this role provides significant ownership.

About the Role

We are looking for a hands‑on Demand Generation Manager to build and execute programs that generate qualified leads, sales opportunities, and measurable pipeline.

Your primary responsibility will be simple:

Turn Cloud Maven's products, expertise, customer stories, and market positioning into qualified demand and revenue opportunities.

This is not a brand‑awareness‑only role.

You will be accountable for understanding our target buyers, creating campaigns that reach them, converting engagement into qualified conversations, and continuously improving performance based on results.

What You Will Own

Demand Generation Strategy

• Build quarterly and annual demand‑generation plans aligned with company growth and revenue targets.
• Define campaigns around target industries, personas, accounts, products, and business problems.
• Develop go‑to‑market campaigns for Cloud Maven products, accelerators, industry solutions, partnerships, and customer success stories.
• Identify the right combination of inbound, outbound, partner, event, and account‑based programs.

Campaign Development & Execution

Plan and execute integrated campaigns across channels including:

• LinkedIn
• Email marketing and nurture campaigns
• Webinars and virtual events
• Account‑Based Marketing
• Partner and co‑marketing programs
• Industry campaigns
• Product campaigns
• Customer case studies
• Lead magnets and educational assets
• Events and post‑event follow‑up
• Website and landing‑page campaigns

You will coordinate the message, target audience, offer, content, CTA, landing page, follow‑up strategy, and measurement for each campaign.

Lead & Pipeline Generation

• Generate Marketing Qualified Leads and Sales Qualified Leads.
• Increase qualified demo and consultation requests.
• Develop programs that move prospects from awareness through consideration and into sales conversations.
• Build lead‑nurture programs for prospects who are not immediately sales‑ready.
• Develop campaigns targeting strategic accounts and industries.
• Continuously evaluate lead quality with the Sales team.

Website Conversion

• Work with the Content & SEO Manager to convert website traffic into leads.
• Develop and optimize landing pages.
• Improve CTAs, forms, campaign messaging, and conversion paths.
• Conduct ongoing testing to improve visitor‑to‑lead conversion rates.

Sales Alignment

• Work closely with Sales leadership to understand target accounts, pipeline priorities, and lead quality.
• Establish clear definitions for MQLs, SQLs, opportunities, and campaign attribution.
• Gather feedback from Sales and adjust campaigns based on the quality of opportunities generated.
• Help develop sales enablement materials where needed.

Analytics & Optimization

Marketing decisions should be driven by results.

You will monitor and report on:

• Leads
• MQLs
• SQLs
• Demo requests
• Opportunities
• Campaign conversion rates
• Marketing‑sourced pipeline
• Pipeline by campaign
• Landing‑page conversion
• Lead‑to‑opportunity conversion
• Campaign ROI

Use the data to continuously improve targeting, messaging, offers, channels, and campaigns.

Key Performance Indicators

Your targets will be established quarterly and aligned with company revenue and growth objectives.

Primary KPIs will include:

Pipeline

• Marketing‑sourced pipeline
• Number of marketing‑generated opportunities
• Pipeline generated from strategic campaigns and target accounts

Lead Generation

• Qualified leads generated
• MQLs
• SQLs
• Demo and consultation requests

Conversion

• Visitor‑to‑lead conversion
• Lead‑to‑MQL conversion
• MQL‑to‑SQL conversion
• SQL‑to‑opportunity conversion
• Landing‑page conversion rates

Campaign Performance

• Campaign‑sourced opportunities
• Webinar and event conversions
• Email engagement and conversion
• Account engagement
• Campaign ROI

Traffic, impressions, followers, and clicks are useful indicators, but they will not be the primary definition of success.

Success in this role is ultimately measured by qualified demand and pipeline contribution.

What We Are Looking For

• 5+ years of B2B demand generation, growth marketing, digital marketing, or related experience.
• Demonstrated experience generating qualified leads and sales pipeline.
• Experience building campaigns rather than simply executing individual marketing tasks.
• Strong understanding of B2B buyer journeys and sales funnels.
• Experience with LinkedIn, email marketing, webinars, landing pages, nurture campaigns, and campaign analytics.
• Experience working with CRM and marketing automation platforms.
• Strong analytical and reporting skills.
• Excellent written and verbal communication.
• Ability to work independently and take ownership.
• Comfortable working in a growing company where you will both develop strategy and execute it.

Preferred Experience

Experience in one or more of the following would be valuable:

• B2B SaaS
• Salesforce ecosystem
• Fintech or lending
• Financial services
• Enterprise software
• Workflow automation
• AI
• Account‑Based Marketing
• Technology consulting

The Person We Want

We are not looking for someone whose marketing experience is limited to increasing impressions, followers, or website traffic.

We want someone who is curious about the customer's business problem and can connect:

Problem > Message > Audience > Campaign > Lead > Opportunity > Pipeline

You should be able to explain not only what campaigns you have run, but what business results they generated.

If you are excited about helping build the marketing engine of a growing technology company and want your work to have a visible impact on company growth, we would love to hear from you.