Growth Lead: Demand Gen for B2B SaaS

Easygenerator; United States; Remote; USD 170,000 - 250,000; Full time

Job summary

Easygenerator seeks a Head of Demand Generation to own the end-to-end demand engine, including paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high‑performing programs driving qualified pipeline, authority, and full‑funnel conversion.

A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.

Qualifications

• 5+ years in B2B SaaS digital growth with team leadership.
• Proven pipeline growth and ownership of €2M+ budgets.
• Strong paid, CRO, and SEO/GEO expertise.
• Editorial judgment, digital design understanding and enterprise sales awareness.
• Analytical, commercially driven, hands-on with AI agents (e.g., Claude) in marketing.

Responsibilities

• Own the Demand Engine & Pipeline across paid, organic, website, and conversion channels.
• Translate growth targets into clear priorities and roadmaps.
• Deliver predictable marketing‑sourced pipeline while balancing short- and long-term growth.
• Lead website structure, messaging, UX, landing pages, and CRO; ensure differentiated positioning.
• Manage paid acquisition and build scalable SEO/GEO and content clusters.
• Lead revenue‑focused content and design aligned to buyer journey and enterprise sales.
• Own marketing‑sourced pipeline targets and key revenue KPIs; build quarterly growth plans.
• Lead paid, content, web, and design teams; establish scalable processes and experimentation frameworks.

Skills

B2B SaaS growth

Team leadership

Pipeline growth

Budget ownership

Paid acquisition

CRO

SEO/GEO

Editorial judgment

Digital design

Enterprise sales awareness

Analytics

AI agent tooling

Job description

Easygenerator seeks a Head of Demand Generation to own the end-to-end demand engine, including paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high‑performing programs driving qualified pipeline, authority, and full‑funnel conversion.

A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.