Demand Gen Lead, AI SaaS for Construction (Hybrid)

Parspec; San Mateo (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Equity in the company

Hybrid work setup

Unlimited PTO

Growth opportunities

Preferred Location: San Mateo

Job summary

Parspec is seeking a Demand Generation Manager to drive multi‑channel demand programs targeting construction distributors and rep agencies. You will partner with Marketing, Sales, and Content teams to translate campaigns into ABM programs that generate qualified opportunities.

You will lead hands‑on execution across LinkedIn, Google, events, and content campaigns, building dashboards and owning HubSpot processes to optimize pipeline and adoption.

Qualifications

• 3–5+ years of B2B SaaS demand generation experience, especially in early-stage AI/enterprise software or construction tech.
• Must be able to cite pipeline metrics: spend, CPL, MQL-to-SQL, and pipeline generated.
• Hands‑on, within HubSpot, building lead scoring, routing, nurture, and reporting dashboards.

Responsibilities

• Execute integrated campaigns across digital, events, webinars, and organic channels.
• Build, launch, and optimize paid channels (LinkedIn, Google) with testing of audiences, creative, and offers.
• Create and maintain campaign dashboards to track performance and pipeline contribution.
• Own HubSpot as the system of record for demand gen: lead scoring, routing, lifecycle stages, attribution, data hygiene.
• Design and launch ABM programs for enterprise segments in collaboration with Sales.

Skills

Demand generation

B2B SaaS

Campaign execution

HubSpot

LinkedIn Ads

Google Ads

ABM

Sales alignment

Project management

Analytical mindset

Tools

HubSpot

LinkedIn

Google Ads

Analytics dashboards

Job description

Parspec is seeking a Demand Generation Manager to drive multi‑channel demand programs targeting construction distributors and rep agencies. You will partner with Marketing, Sales, and Content teams to translate campaigns into ABM programs that generate qualified opportunities.

You will lead hands‑on execution across LinkedIn, Google, events, and content campaigns, building dashboards and owning HubSpot processes to optimize pipeline and adoption.