Demand Gen Manager — AI-Powered B2B Campaigns

Arcesium LLC; New York (NY); Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical and prescription drug coverage

401k matching

Year-end bonus in first year

Job summary

Arcesium LLC is seeking a Demand Generation Manager to join the Client and Partner Development team in a role focused on building, launching, and measuring end-to-end demand generation campaigns. You will collaborate with Sales, Marketing, and Product Marketing, including implementing an AI-forward approach to improve efficiency and outcomes.

The position requires 6+ years in demand generation, expertise with marketing automation (HubSpot preferred), and strong project management to coordinate

Qualifications

• 6+ years of experience in demand generation
• Experience building campaigns in a marketing automation platform (HubSpot preferred)
• Strong project management skills with the ability to manage multiple campaigns, deadlines and stakeholders
• Working knowledge of email deliverability and list health, A/B and multivariate testing, and campaign analytics
• Experience with LinkedIn and social media in a B2B setting, and comfort partnering with sales teams
• Exceptional written communication and uncompromising attention to detail
• Experience in financial services or financial technology marketing is a plus
• Demonstrated use of AI to improve marketing campaigns and show potential to advance this role

Responsibilities

• Support the development of end-to-end demand generation campaigns, including building and deploying campaigns and emails in our marketing automation platform, maintaining ongoing nurture programs, and supporting additional campaigns as needed
• Serve as project manager for demand generation campaigns, working within our project management tool to manage workflow, cadence, and priorities across stakeholders
• Manage and execute the social media plan in support of demand generation campaigns, including collaborating with the sales team to develop a LinkedIn subject matter expert strategy and content plan
• Stay abreast of best practices in campaign testing, and apply a wide variety of elements, approaches, and media across campaign activities to continually improve results
• Help measure campaign performance, email health, and overall marketing channel performance, and translate findings into clear recommendations for the team
• Identify and build AI into processes including agents and workflow automations, to improve campaign implementation, quality, personalization, and reporting

Skills

Demand generation

HubSpot

Project management

Email marketing

LinkedIn marketing

AI automation

Tools

HubSpot

ClickUp

Job description

Arcesium LLC is seeking a Demand Generation Manager to join the Client and Partner Development team in a role focused on building, launching, and measuring end-to-end demand generation campaigns. You will collaborate with Sales, Marketing, and Product Marketing, including implementing an AI-forward approach to improve efficiency and outcomes.

The position requires 6+ years in demand generation, expertise with marketing automation (HubSpot preferred), and strong project management to coordinate