Demand Generation Manager

Parspec; San Mateo (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Equity in the company

Hybrid work setup

Unlimited PTO

Growth opportunities

Preferred Location: San Mateo

Job summary

Parspec is seeking a Demand Generation Manager to drive multi‑channel demand programs targeting construction distributors and rep agencies. You will partner with Marketing, Sales, and Content teams to translate campaigns into ABM programs that generate qualified opportunities.

You will lead hands‑on execution across LinkedIn, Google, events, and content campaigns, building dashboards and owning HubSpot processes to optimize pipeline and adoption.

Qualifications

• 3–5+ years of B2B SaaS demand generation experience, especially in early-stage AI/enterprise software or construction tech.
• Must be able to cite pipeline metrics: spend, CPL, MQL-to-SQL, and pipeline generated.
• Hands‑on, within HubSpot, building lead scoring, routing, nurture, and reporting dashboards.

Responsibilities

• Execute integrated campaigns across digital, events, webinars, and organic channels.
• Build, launch, and optimize paid channels (LinkedIn, Google) with testing of audiences, creative, and offers.
• Create and maintain campaign dashboards to track performance and pipeline contribution.
• Own HubSpot as the system of record for demand gen: lead scoring, routing, lifecycle stages, attribution, data hygiene.
• Design and launch ABM programs for enterprise segments in collaboration with Sales.

Skills

Demand generation

B2B SaaS

Campaign execution

HubSpot

LinkedIn Ads

Google Ads

ABM

Sales alignment

Project management

Analytical mindset

Tools

HubSpot

LinkedIn

Google Ads

Analytics dashboards

Job description

About Parspec

Parspec is building the AI and digital infrastructure for the construction materials supply chain. Construction is a $15 trillion industry, yet the systems that underpin the buying and selling of materials remain fragmented, manual, and disconnected. Distributors and rep agencies rely on spreadsheets, PDFs, phone calls, and siloed tools to find new products and quote and manage projects — creating delays, errors, and margin erosion across the supply chain.

Parspec is an AI-native platform that powers how construction products are discovered, bought, and sold. Trusted by more than 300 MEP distributors and rep agencies, Parspec helps project-driven businesses bid faster, win more work, and operate more profitably. By combining product intelligence, AI-powered workflows, and a connected ecosystem, Parspec is laying the foundation for a more intelligent, efficient construction supply chain.

Founded in 2021 and headquartered in San Mateo, California, Parspec has raised $31 million from leading deep-tech and construction-technology investors.

The Opportunity

Parspec is seeking a Demand Generation Manager to run our demand generation engine.

You will be responsible for creating and executing programs that generate a qualified pipeline from Construction Distributors and Rep Agents. You will work closely with the Head of Marketing, Sales, and Content Marketing Manager to turn campaign narratives into ABM programs that convert interest into qualified sales opportunities.

This position is ideal for a results-oriented individual who thrives on hands‑on campaign execution and experimentation-driven programs within a fast-paced startup environment.

What Will You Achieve And Key Responsibilities

Campaign Execution

• Execute integrated campaigns across digital, events, webinars, and organic channels.
• Build, launch, and optimize paid channels such as LinkedIn and Google, by continuously testing audiences, creative, and offers.
• Build and maintain comprehensive campaign dashboards to track performance, growth opportunities, and total pipeline contribution.
• Own HubSpot as the system of record for demand gen: lead scoring, routing, lifecycle stages, campaign attribution, and data hygiene.

Enterprise ABM

• Design and launch account-based marketing programs for key enterprise segments, creating tailored touchpoints for specific buying committees within target accounts.
• Partner directly with the Sales team to ensure a tight feedback loop on lead quality and provide them with the air cover needed to close high‑value deals.
• Manage the transition of marketing‑engaged leads to Sales, ensuring that high‑intent prospects are identified and prioritized for immediate outreach.

Field Marketing

• Build the target account list for each event and drive pre‑show outreach in partnership with Sales
• Own post‑event lead follow‑through to qualified opportunity
• Drive the distribution of our thought leadership through our industry associations and partnerships

Why This Matters

Construction is a $15T industry still powered by fragmented, manual processes—and Parspec is transforming it with AI. This role is critical to that transformation: by driving awareness, engagement, and qualified pipeline among distributors and rep agencies, you will directly accelerate adoption of a more intelligent, connected way to buy and sell construction products, helping modernize one of the world’s largest industries.

Who You Are

Mandatory Qualifications

• 3–5+ years of B2B SaaS demand generation experience, specifically within early-stage (Series A/B) AI, enterprise software, and construction tech or similar environments.
• Has personally run campaigns that produced pipeline, and can speak precisely to the numbers: spend, CPL, MQL-to-SQL conversion, and pipeline generated. You know your own numbers cold without looking them up
• Expert-level "doer" who builds their own campaigns on LinkedIn, Google Ads, and HubSpot without needing an agency or large team for execution.
• Hands‑on HubSpot operator. You have personally built lead scoring models, routing workflows, nurture sequences, and reporting dashboards — not briefed someone else to
• Working understanding of B2B buying committees and how to sequence touchpoints against different personas
• Experience running event‑driven demand: target account lists, pre‑show outreach, and post‑event follow‑up to pipeline
• Direct experience collaborating with Sales and leadership to refine strategy and ensure high‑quality lead handoffs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Bias toward shipping. You move fast, test constantly, and close the loop on what worked.

Preferred Qualifications

• AI native proficiency: Track record of using AI tools to speed up their work without dropping quality

What we offer

• Competitive salary and benefits and learning/upskilling budgets
• Equity in the company
• Flexible hours and a hybrid work setup
• Unlimited PTO
• Opportunity to grow with a fast‑scaling company transforming a large market
• Preferred Location: San Mateo, with regular in‑office presence

Join Us – Lead the Transformation!

At Parspec, we recognize that traditional job descriptions don’t always capture the full range of your unique abilities—and that’s perfectly okay. You may not meet every requirement, but if you bring a mix of experiences, fresh perspectives, and a passion that aligns with our mission, we want to hear from you! The Parspec team believes that varied backgrounds drive better outcomes and fuel innovation. We are a team of self-starters that lead from every seat. We think big, set a standard of excellence and are committed to diversity and a discrimination‑free workplace. We welcome applicants from all walks of life to join us and help shape the future at Parspec.