Senior Demand Gen Campaign Lead – AI SaaS

Archetype AI Inc.; San Mateo (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Archetype AI Inc. is hiring a Demand Generations Lead to scale marketing-sourced pipeline for a physical AI platform. You will set the demand strategy, own the pipeline target, and craft campaigns that attract operators and technical buyers.

You'll lead a small, capable team, collaborate with Sales, RevOps, Product Marketing and Communications, and shape how a new category finds its buyers in Silicon Valley.

Qualifications

• 10+ years in B2B demand generation at a Series A–C company.
• Experience building a repeatable, marketing-sourced pipeline engine from founder-led or early-stage sales.
• Experience planning and running multi-channel programs across ABM, paid, email, events and outbound.
• Hands-on use of Salesforce, HubSpot and GTM tools such as Clay and HeyReach.
• Daily use of AI in campaign work, from targeting and personalization to testing and reporting.
• Ability to learn a complex technical product and market it to operators and technical buyers.

Responsibilities

• Marketing-sourced pipeline that hits quarterly qualified-opportunity targets.
• An evidence-based ICP and tiered target account program that Sales sells against.
• Agent-first and self-serve funnels that turn web visitors and trial users into qualified opportunities.
• Measurable pipeline from every Tier 1 event and key partner, including AWS.
• An AI-native demand stack, plus hiring and leading a growth marketer who runs multi-channel campaigns end to end.

Skills

Demand generation

ABM campaigns

Multi-channel programs

Sales alignment

AI in marketing

Tools

Salesforce

HubSpot

Clay

HeyReach

Job description

Archetype AI Inc. is hiring a Demand Generations Lead to scale marketing-sourced pipeline for a physical AI platform. You will set the demand strategy, own the pipeline target, and craft campaigns that attract operators and technical buyers.

You'll lead a small, capable team, collaborate with Sales, RevOps, Product Marketing and Communications, and shape how a new category finds its buyers in Silicon Valley.