Demand Gen Manager, Enterprise ABM (Hybrid + Equity)

parspec.io; San Mateo (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Equity in the company

Hybrid work setup

Unlimited PTO

Growth opportunities

Preferred Location: San Mateo

Job summary

Parspec, a San Mateo-based AI-native platform for the construction supply chain, is hiring a Demand Generation Manager. You will own campaigns from concept through execution, partnering with Sales and Content Marketing to turn narratives into ABM programs that generate qualified pipeline.

You will thrive on hands-on campaigns, experimentation, and fast-paced execution in a startup environment, with a hybrid in-person/remote setup and a focus on distributors and rep agencies.

Qualifications

• 3–5+ years in B2B SaaS demand generation for early-stage AI/enterprise software.
• Proven pipeline creation with measurable CPL/MQL-to-SQL metrics.
• Hands-on HubSpot campaigns, lead scoring, routing, and dashboards.
• Experience designing event-driven demand and ABM programs.
• Ability to collaborate closely with Sales and leadership to ensure quality lead handoffs.

Responsibilities

• Execute integrated campaigns across digital, events, webinars, and organic channels.
• Build, launch, and optimize paid channels such as LinkedIn and Google Ads with continuous testing.
• Own HubSpot as the system of record for demand gen including scoring, routing, lifecycle stages, attribution, and data hygiene.
• Design and launch account-based marketing programs for enterprise segments and coordinate with Sales for follow-ups.
• Build target account lists for events and drive pre/post-event outreach to convert leads to opportunities.

Skills

Demand generation

Campaign optimization

HubSpot

LinkedIn Ads

Google Ads

Analytics

Tools

HubSpot

Google Ads

LinkedIn Campaign Manager

Salesforce

Job description

Parspec, a San Mateo-based AI-native platform for the construction supply chain, is hiring a Demand Generation Manager. You will own campaigns from concept through execution, partnering with Sales and Content Marketing to turn narratives into ABM programs that generate qualified pipeline.

You will thrive on hands-on campaigns, experimentation, and fast-paced execution in a startup environment, with a hybrid in-person/remote setup and a focus on distributors and rep agencies.