Demand Gen Architect: Pipeline & Attribution

Rehlko Company; Wisconsin; Hybrid; USD 76,000 - 96,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Dental insurance

Vision insurance

Job summary

Rehlko is seeking a Demand Generation Specialist to drive lead capture and nurture across events, training, content, and partner activations. You will collaborate with Sales to define criteria for sales-ready leads and ensure smooth handoffs through marketing automation and CRM systems.

The role emphasizes measuring program impact, identifying high-potential campaigns, and providing visibility into pipeline growth.

Qualifications

• Bachelor’s degree in marketing, business communications, or relevant field required.
• 4–6 years of experience in B2B marketing with meaningful exposure to demand or lead generation.
• Experience building or managing lead scoring, identification criteria, or lead handoff processes between marketing and sales.
• Experience with CRM/Salesforce (preferred) and/or marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) for tracking lead source, volume, and conversion.
• Experience translating engagement activity (training, events, content) into lead signals.
• Domestic vendors, channel partners, customers, and events — approximately 20% travel.

Responsibilities

• Build lead capture and processing mechanisms into activation programs, translating participation into measurable sales pipeline.
• Partner with sales leadership to define lead criteria and a shared standard for sales-ready leads.
• Manage the lead handoff process between channel marketing and sales for smooth engagement-to-follow-up.
• Analyze engagement signals to identify activities indicating buying intent and advise on capture integration.
• Report on lead volume, source, and quality to inform program performance and optimization.
• Maintain feedback loop with sales to align lead criteria with market conditions.

Skills

B2B marketing

Lead generation

Marketing operations

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

HubSpot

Marketo

Power BI

Google Analytics

Microsoft 365

Job description

Rehlko is seeking a Demand Generation Specialist to drive lead capture and nurture across events, training, content, and partner activations. You will collaborate with Sales to define criteria for sales-ready leads and ensure smooth handoffs through marketing automation and CRM systems.

The role emphasizes measuring program impact, identifying high-potential campaigns, and providing visibility into pipeline growth.