Strategic Demand Gen Specialist

Vochure; Morrisville (NC); Híbrido; USD 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k match

Flexible PTO

Parental leave policy

Hybrid work environment

Free coffee and pastries onsite

Descripción de la vacante

Relias is seeking a Demand Generation Specialist to plan, execute, and optimize multi-channel campaigns for our B2B SaaS solutions. You will work cross-functionally with Sales, Product Marketing, Content, and Events to drive pipeline and bookings while leveraging audience insights and data to improve performance.

In this role, you will manage campaigns across email, webinars, events, paid social, and content, and you will translate business objectives into clear campaign plans with timelines.

Formación

• Plan, execute, and optimize integrated demand generation campaigns.
• Translate objectives into clear campaign plans with timelines and audiences.
• Collaborate with Sales, Product Marketing, Content, and Events to drive results.

Responsabilidades

• Execute and manage multi-channel campaigns across email, webinars, events, content, social, search and display.
• Develop briefs, timelines, audience strategies, messaging recommendations, and stakeholder communications.
• Coordinate activities across channels to ensure campaigns are delivered on time and accurately.
• Use insights to inform strategy and continuously improve performance.
• Monitor funnel metrics and translate data into actionable optimization opportunities.
• Partner with multiple teams to deliver coordinated demand generation programs.

Conocimientos

Campaign planning

Data-driven optimization

Cross-functional collaboration

Audience insight

Communication

Educación

Bachelor’s Degree

Herramientas

CRM

Marketing Automation

Descripción del empleo

Relias is seeking a Demand Generation Specialist to plan, execute, and optimize multi-channel campaigns for our B2B SaaS solutions. You will work cross-functionally with Sales, Product Marketing, Content, and Events to drive pipeline and bookings while leveraging audience insights and data to improve performance.

In this role, you will manage campaigns across email, webinars, events, paid social, and content, and you will translate business objectives into clear campaign plans with timelines.