Hybrid Demand Gen Lead — Build Pipeline & Attribution

Rehlko; Kohler (WI); Híbrido; USD 76.000 - 96.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Descripción de la vacante

Rehlko is seeking a Demand Generation Specialist to convert channel marketing engagement into qualified opportunities. You will embed demand capture across events, training, content, campaigns, and partner activation, setting standards with Sales for identification and handoff, and measuring pipeline impact.

Work mode is Hybrid-2-3 days per week at our Kohler, WI location. Travel about 20% as needed to support programs and partner events.

Formación

• Bachelor’s degree in marketing, business communications, or a related field.
• 4–6 years of B2B marketing experience with demand or lead generation.
• Experience building lead scoring and lead handoff processes between marketing and sales.
• Familiarity with CRM and marketing automation platforms for tracking lead source, volume, and conversion.

Responsabilidades

• Build lead capture and processing mechanisms into activation and engagement programs to generate measurable pipeline.
• Define lead identification criteria with sales to establish a shared standard for sales‑ready leads.
• Manage the lead handoff process between marketing and sales for smooth transitions.
• Analyze engagement signals to identify reliable buying intent and guide lead capture improvements.
• Report lead volume, source, and quality regularly to inform program performance and optimization.
• Evaluate program results to decide where to invest for greatest impact.
• Maintain ongoing feedback with sales on lead quality and market conditions.

Conocimientos

Lead scoring

Lead handoff

CRM/Salesforce

Marketing automation

Educación

Bachelor’s degree in marketing, business communications, or relevant field

Herramientas

Salesforce

HubSpot

Marketo

Descripción del empleo

Rehlko is seeking a Demand Generation Specialist to convert channel marketing engagement into qualified opportunities. You will embed demand capture across events, training, content, campaigns, and partner activation, setting standards with Sales for identification and handoff, and measuring pipeline impact.

Work mode is Hybrid-2-3 days per week at our Kohler, WI location. Travel about 20% as needed to support programs and partner events.