Senior Demand Gen Architect — AI-Driven Growth (Hybrid)

Relativity; North Carolina; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a high‑impact marketer to own demand generation for two products within a hybrid role. You will define strategy, manage the tech stack, and drive trials and demos while advising leadership on where to invest for maximum pipeline impact.

You will own paid channels, SEO/content, Webflow updates, and HubSpot lifecycle management, reporting on ROI and channel performance with a focus on revenue outcomes.

Qualifications

• 7–10 years in demand generation or growth marketing at a B2B SaaS company.
• Experience as a solo or near‑solo marketer owning strategy and outcomes.

Responsibilities

• Define demand gen strategy across two products and own outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid channels (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI).
• Define funnel health, ROI, and investment priorities for leadership.
• Run experiments and big bets to drive step‑change growth from hypothesis to reporting.
• Own Webflow site strategy and SEO/AEO content program.
• Lead editorial ops for two founder Substacks and bi‑weekly newsletters.
• Manage HubSpot as CRM: lifecycle stages, routing, and lead flow.
• Design onboarding, nurture, sequences, and cross‑functional content.
• Maintain marketing attribution model and connect pre-signup data to revenue.

Skills

Demand generation

Paid search

Paid social

HubSpot proficiency

SEO/content strategy

Analytics & attribution

AI workflows

Cross-functional collaboration

Written communication

Experimentation & testing

Job description

Relativity is seeking a high‑impact marketer to own demand generation for two products within a hybrid role. You will define strategy, manage the tech stack, and drive trials and demos while advising leadership on where to invest for maximum pipeline impact.

You will own paid channels, SEO/content, Webflow updates, and HubSpot lifecycle management, reporting on ROI and channel performance with a focus on revenue outcomes.