Demand Gen Lead - Hybrid, B2B Marketing

Rehlko; United States; Hybrid; USD 76,000 - 96,000; Full time

Job summary

Rehlko is seeking a Demand Generation Specialist in the United States to convert engaged channels into qualified opportunities. You will drive demand across events, content, campaigns, and partner activation, and establish lead identification and handoff standards with Sales.

The role owns demand attribution and performance visibility, with Sales and distributors handling follow-up and revenue delivery. Work mode is hybrid (2-3 days/week) with ~20% travel. Location: Kohler, WI.

Qualifications

• Bachelor’s degree in marketing, business communications, or relevant field required.
• 4-6 years of experience in B2B marketing, with meaningful exposure to demand or lead generation within marketing operations.
• Experience building or managing lead scoring, identification criteria, or lead handoff processes between marketing and sales.
• Working proficiency with a CRM/Sales Force (preferred), and/or marketing automation platform (e.g., Salesforce, HubSpot, Marketo).
• Experience working cross functionally and reporting on program performance to internal stakeholders.
• Experience translating engagement activity (training, events, content) into lead signals, rather than solely relying on outbound/paid lead gen.
• Primarily domestic vendors, channel partners, customers, and events - approximately 20%.

Responsibilities

• Build lead capture and processing mechanisms into activation and engagement programs, translating participation into measurable sales pipeline.
• Partner with sales leadership to define lead identification criteria and a shared standard for sales-ready leads.
• Manage the lead handoff process between marketing and sales to ensure smooth transitions.
• Analyze engagement signals to identify reliable buying intent and advise on lead capture improvements.
• Report on lead volume, source, and quality regularly to support program improvements.
• Evaluate program results to inform future demand generation investment impact.
• Maintain feedback loop with sales on lead quality and market conditions.
• The role does not own Sales follow-up, opportunity progression, quoting, CRM administration, or revenue delivery.

Skills

B2B marketing experience

Lead generation

Cross-functional teamwork

Data-driven decision making

Lead scoring and handoff

Education

Bachelor’s degree in marketing or related field

Tools

Power BI

Salesforce

Google Analytics

Microsoft 365

Job description

Rehlko is seeking a Demand Generation Specialist in the United States to convert engaged channels into qualified opportunities. You will drive demand across events, content, campaigns, and partner activation, and establish lead identification and handoff standards with Sales.

The role owns demand attribution and performance visibility, with Sales and distributors handling follow-up and revenue delivery. Work mode is hybrid (2-3 days/week) with ~20% travel. Location: Kohler, WI.