Demand Gen Lead — Hybrid (B2B Marketing)

Kohler (Rehlko); Kohler (WI); Hybride; USD 65 000 - 90 000; Plein temps

Résumé du poste

Rehlko in Kohler, WI, is seeking a Demand Generation Specialist to plan and manage demand programs that convert engagement into qualified opportunities. You will embed demand capture across events, content, campaigns, and partner activation, coordinating with Sales for handoffs and pipeline visibility.

The role emphasizes owning the demand process, providing performance metrics, and recommending improvements in a hybrid work setting. Travel ~20% may be required.

Qualifications

• Bachelor's degree in marketing, business communications, or a related field.
• 4–6 years of B2B marketing with meaningful demand/lead generation experience.
• Experience building lead scoring and lead handoff criteria between marketing and sales.
• Proficiency with CRM and marketing automation platforms for tracking sources and conversions.

Responsabilités

• Build and optimize lead capture within activation programs to generate measurable pipeline.
• Define lead identification criteria with sales to ensure sales-ready leads.
• Manage lead handoff between channel marketing and sales for smooth follow-up.
• Analyze engagement signals to identify indicators of buying intent and improve campaigns.
• Report lead volume, source, and quality on a regular cadence to guide programs.
• Evaluate program results to inform future demand generation investments.
• Maintain feedback loops with sales to align lead criteria with market conditions.
• Note: role does not own sales follow-up, quoting, CRM admin, or revenue delivery.

Connaissances

Demand generation

Lead generation

CRM management

Marketing automation

Lead scoring

Cross-functional work

Formation

Bachelor's degree in marketing

Business communications degree

Outils

Salesforce

HubSpot

Marketo

Description du poste

Rehlko in Kohler, WI, is seeking a Demand Generation Specialist to plan and manage demand programs that convert engagement into qualified opportunities. You will embed demand capture across events, content, campaigns, and partner activation, coordinating with Sales for handoffs and pipeline visibility.

The role emphasizes owning the demand process, providing performance metrics, and recommending improvements in a hybrid work setting. Travel ~20% may be required.