Remote Demand Gen Manager: Pipeline & Content

EnableComp LLC; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

EnableComp is seeking a Manager, Demand Generation to own our multi-channel demand generation engine and create foundational content for campaigns. You will work with the GTM and Product Marketing teams to translate positioning into compelling campaigns that generate and nurture qualified leads.

You’ll partner with Event Marketing, SDRs, and a GTM Engineer to optimize funnel content and ensure consistent, measurable pipeline growth. A strong writer with data-driven mindset is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in demand generation, growth marketing, or a related B2B role.
• Healthcare/RCM experience is a plus.
• Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).
• Strong writing skills and ability to independently draft content for blogs, emails, and landing pages.

Responsibilities

• Plan, build, and execute multi-channel demand generation campaigns (email, paid social, SEM, retargeting, organic).
• Own pipeline targets and report on campaign performance against revenue goals.
• Manage the demand generation budget and ROI.
• Own end-to-end funnel content: blogs, ebooks/guides, landing pages, nurture emails.
• Ensure content reflects current positioning and messaging by Product Marketing.
• Establish a scalable content calendar and production workflow.
• Build and manage lead nurture programs and workflows in HubSpot.
• Collaborate with GTM Engineer on automation and data needs (without owning underlying stacks).
• Monitor and troubleshoot campaign workflow issues and optimize for MQLs and CAC.
• Partner on webinar/event promotion and post-event lead nurturing.
• Align with SDR for lead handoff and conversion tracking.

Skills

Writing

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce

Job description

EnableComp is seeking a Manager, Demand Generation to own our multi-channel demand generation engine and create foundational content for campaigns. You will work with the GTM and Product Marketing teams to translate positioning into compelling campaigns that generate and nurture qualified leads.

You’ll partner with Event Marketing, SDRs, and a GTM Engineer to optimize funnel content and ensure consistent, measurable pipeline growth. A strong writer with data-driven mindset is essential.