Demand Generation Specialist

Kohler (Rehlko); Kohler (WI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Rehlko in Kohler, WI, is seeking a Demand Generation Specialist to plan and manage demand programs that convert engagement into qualified opportunities. You will embed demand capture across events, content, campaigns, and partner activation, coordinating with Sales for handoffs and pipeline visibility.

The role emphasizes owning the demand process, providing performance metrics, and recommending improvements in a hybrid work setting. Travel ~20% may be required.

Qualifications

• Bachelor's degree in marketing, business communications, or a related field.
• 4–6 years of B2B marketing with meaningful demand/lead generation experience.
• Experience building lead scoring and lead handoff criteria between marketing and sales.
• Proficiency with CRM and marketing automation platforms for tracking sources and conversions.

Responsibilities

• Build and optimize lead capture within activation programs to generate measurable pipeline.
• Define lead identification criteria with sales to ensure sales-ready leads.
• Manage lead handoff between channel marketing and sales for smooth follow-up.
• Analyze engagement signals to identify indicators of buying intent and improve campaigns.
• Report lead volume, source, and quality on a regular cadence to guide programs.
• Evaluate program results to inform future demand generation investments.
• Maintain feedback loops with sales to align lead criteria with market conditions.
• Note: role does not own sales follow-up, quoting, CRM admin, or revenue delivery.

Skills

Demand generation

Lead generation

CRM management

Marketing automation

Lead scoring

Cross-functional work

Education

Bachelor's degree in marketing

Business communications degree

Tools

Salesforce

HubSpot

Marketo

Job description

Why Work at Rehlko

Our work is guided by our purpose: creating an energy-resilient world for a better future. This purpose embodies the legacy we bring, with more than 100 years as the global leader in energy resilience, delivering solutions critical to sustain and improve life.

Our teams have the opportunity to provide a critical resource - energy - that ensures safety, security, and independence for people around the world. Our team members are focused on pushing boundaries, continuing to innovate in an ever-changing landscape, and keeping up with the pace required to create solutions for today's world demands.

Our product range includes engines, generators, power conversion, UPS systems, EV components and electrification solutions, microgrid controls and management, and clean energy solutions that serve a broad spectrum of OEM, residential, industrial, and commercial customers. At Rehlko, you have the freedom to identify, create, and deliver solutions - large and small - that help people and communities thrive in the moments that matter.

At Rehlko, our team members are the essential energy that powers our organization's success. We are committed to fostering a safe and sustainable work environment where safety is everyone's responsibility.

We empower every team member to actively participate in our Zero Is Possible safety culture by encouraging open communication, proactively reporting hazards, following protocols, and suggesting improvements. Join us in creating an energy resilient world for a better future!

What We Offer

At Rehlko, our Total Rewards programs are designed to accelerate growth, energize performance, and support a culture of inclusion at every stage of life and work. We offer total rewards that are easily understood, recognize results, enable career mobility, and reflect our commitment to valuing diverse needs in a fast-moving world. We provide:

• Competitive compensation and benefits
• Work-life flexibility
• Recognition and rewards
• Development and career opportunities
• A safe and inclusive workplace

Why You Will Love this Job

The Demand Generation Specialist establishes and manages the process that converts engagement from channel marketing programs into identified, filtered, and trackable opportunities. The role embeds and draws demand capture from events, training, content, campaigns, and partner activation; defines identification and handoff standards with Sales; and measures which activities contribute to pipeline and channel growth.

The Demand Generation Specialist owns demand attribution process design and performance visibility. Sales and distributors retain accountability for opportunity management, commercial follow-up, and revenue conversion.

Work mode: Hybrid-2-3 days a week

Work Location: 200 Twin Oaks Road Kohler WI

Travel: 20%

Applicants must be authorized to work in the US without requiring new or transfer visa sponsorship now or in the future.

Responsibilities

• Build lead capture and processing mechanisms into new and existing activation and engagement programs, translating program participation into measurable sales pipeline within Rehlko's CRM and opportunity registration systems.
• Partner with sales leadership to define lead identification criteria, ensuring a shared standard for what makes a sales-ready lead.
• Manage the lead handoff process between channel marketing and sales, supporting a smooth transition from marketing engagement to sales follow-up.
• Analyze engagement signals derived from programs to identify which activities indicate reliable buying intent and advise team how to build effective lead capture into initiatives.
• Report on lead volume, source, and quality on a regular cadence, giving the team visibility into program performance to support program shaping and effectiveness.
• Evaluate program results to inform where future demand generation investment will have greatest impact.
• Maintain an ongoing feedback loop with sales on lead quality, keeping identification criteria aligned with market and channel conditions.
• The role does not own Sales follow-up, opportunity progression, quoting, CRM administration, or revenue delivery. The role creates and governs the demand process, provides performance visibility, and recommends improvements.
• This list of specific responsibilities is not exhaustive, and position will include other duties as assigned.

Minimum Requirements

• Bachelor's degree in marketing, business communications, or relevant field required
• 4-6 years of experience in B2B marketing, with meaningful exposure to demand or lead generation within marketing operations.
• Experience building or managing lead scoring, identification criteria, or lead handoff processes between marketing and sales.
• Working proficiency with a CRM/ Sales Force (preferred), and/or marketing automation platform (e.g., Salesforce, HubSpot, Marketo) for tracking lead source, volume, and conversion.
• Experience working cross functionally and reporting on program performance to in