Data & Insights Manager for Marketing Growth

Publicis Groupe; Chicago (IL); Presencial; USD 89 000 - 127 000; Tempo integral

Resumo da oferta

Publicis Groupe is seeking a Manager in Data & Analysis to lead a team of analysts and deliver strategic, data-driven recommendations that drive client goals. You will collaborate with internal partners across Marketing activities, including media, creative, CRM, and eCommerce, to shape insights and optimize campaigns.

The role emphasizes leadership, strong analytical skills, and the ability to thrive in a fast-paced environment while utilizing modern measurement tools.

Qualificações

• 5-7 years of analytics or strategy experience in an advertising agency, management consulting, or ad tech company.
• Experience managing a team and delivering data-driven recommendations across channels.
• Strong analytical, critical thinking, and problem-solving skills.
• Familiarity with modern digital measurement tools and data technologies.

Responsabilidades

• Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI.
• Building effective marketing strategies with internal partners to optimize client budgets and programs.
• Leading a team of Analysts and Senior Analysts through regular client reporting and growth
• Serving as a client and internal resource on industry trends and marketing measurement.

Conhecimentos

Analytics & strategy

Team leadership

Data-driven recommendations

Critical thinking

Communication

Formação académica

Bachelor's degree in a related field

Advanced degree is a plus

Ferramentas

Google Analytics

DMPs

digital pixel tracking

site tagging

Descrição da oferta de emprego

Publicis Groupe is seeking a Manager in Data & Analysis to lead a team of analysts and deliver strategic, data-driven recommendations that drive client goals. You will collaborate with internal partners across Marketing activities, including media, creative, CRM, and eCommerce, to shape insights and optimize campaigns.

The role emphasizes leadership, strong analytical skills, and the ability to thrive in a fast-paced environment while utilizing modern measurement tools.