Analytics Manager, Growth Strategy & Insights

Digitas North America; Boston (MA); On-site; USD 89,000 - 136,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401K

Paid time off

Job summary

Digitas North America is seeking a Manager in Data & Analysis to lead a team of analysts and deliver strategic, data-driven recommendations across marketing channels. You will work with internal partners to drive client growth through campaigns, site optimization, and testing strategies.

You will guide analysts in client reporting, stay ahead of industry trends, and explore new data opportunities. A four-year degree and passion for digital advertising are required, with AI tool familiarity as a

Qualifications

• 5-7 years of analytics or strategy experience in advertising agency, management consulting, or ad tech.
• Experience managing a team.
• Strong analytical, critical thinking, and problem solving skills.
• Experience with modern statistical learning methods (regression, classification, supervised/unsupervised).
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging).
• Four-year college degree; advanced degree is a plus.
• Passion for online advertising and emerging trends in the digital landscape.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Gemini, DALL·E, Midjourney).

Responsibilities

• Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI.
• Building effective marketing strategies with other internal partners to optimize client budgets and programs.
• Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress in their careers.
• Serving as a client and internal resource on industry trends and key analytical tools and marketing measurement.
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, and partnerships.
• Fostering creative thinking around how we use data to solve unique business challenges in support of all marketing activities.

Skills

Analytics

Strategy

Team leadership

Statistical methods

Digital analytics

AI tools

Education

Bachelor's degree

Tools

Google Analytics

DMPs

Pixel tracking

Site tagging

Job description

Digitas North America is seeking a Manager in Data & Analysis to lead a team of analysts and deliver strategic, data-driven recommendations across marketing channels. You will work with internal partners to drive client growth through campaigns, site optimization, and testing strategies.

You will guide analysts in client reporting, stay ahead of industry trends, and explore new data opportunities. A four-year degree and passion for digital advertising are required, with AI tool familiarity as a