Data & Analytics Manager: AI-Driven Insights

Publicis Groupe; Plano (TX); On-site; USD 89,000 - 127,000; Full time

Job summary

Digitas, part of Publicis Groupe, seeks a Manager of Data and Analysis to drive data strategy for one of its largest accounts. You will join a pioneering, fast-paced team delivering data-driven answers to client business questions and shaping best practices across lines of business.

You will support media strategy using analytics, establish data-sharing approaches, and guide vendor evaluations while collaborating with cross-functional teams in a dynamic environment.

Qualifications

• 4 + years of experience ad/media research and analytics.
• Understanding of statistical best practices for developing testing and reporting.
• Excellent organization and communication skills, both written and verbal.
• Ability to work both independently and collaboratively.
• Experience with clean rooms and/or publisher analytics environments.
• Demonstrate critical thinking and problem-solving abilities.
• Self-motivated, willing and able to learn in a fast-paced environment.
• Experience developing AI agents.

Responsibilities

• Contribute to client data strategy across lines of business to expand use and capabilities of data and analytics
• Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials
• Expand attribution capabilities using advanced modeling techniques and data sharing including providing use cases and guidance
• Provide guidance and goals for overall partner integrations including data clean rooms and identifying first party data expansion opportunities
• Lead data strategy projects including internal and external client communications using verbal and written communication to further product ownership
• Utilize AI for development of ideation, use cases and support in data sharing practices
• Develop publisher analytics environment and clean room analyses with impactful insights and thoughtful recommendations developed based on data investigation and collaboration with marketing teammates
• Develop testing recommendations for the implementation of new technology and collaborate with teams to set up test end-to-end
• Support data teams including audience and insights, data science, data platforms and performance analytics

Skills

Ad/Media research & analytics

Statistical methods

Communication skills

Independent & collaborative work

Clean rooms / publisher analytics

Critical thinking

AI agents experience

Job description

Digitas, part of Publicis Groupe, seeks a Manager of Data and Analysis to drive data strategy for one of its largest accounts. You will join a pioneering, fast-paced team delivering data-driven answers to client business questions and shaping best practices across lines of business.

You will support media strategy using analytics, establish data-sharing approaches, and guide vendor evaluations while collaborating with cross-functional teams in a dynamic environment.