Data & Analytics Manager, Growth & Insights

Publicis Groupe; Boston (MA); On-site; USD 89,000 - 136,000; Full time

Benefits offered by this job

medical coverage

dental

vision

disability

401K

parental and family care leave

family forming assistance

tuition reimbursement

flexible time off

Job summary

Digitas Boston is seeking a Manager for the Data & Analytics team to lead a group of analysts and deliver data-driven growth for client campaigns. You’ll guide strategy, oversee reporting, and partner with cross-functional teams to optimize ROI across channels.

You’ll apply modern analytics methods, digital data tools, and emerging AI capabilities to inform decision-making and drive performance in a fast-paced environment.

Qualifications

• 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus

Responsibilities

• Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
• Building effective marketing strategies with other internal partners to optimize client budgets and programs
• Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
• Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)

Skills

Analytics experience

Team management

Data analysis

Statistical learning

Digital analytics tools

Education: Bachelor's degree

AI tools familiarity

Education

Bachelor's degree

Tools

Google Analytics

DMPs

Pixel tracking

Site tagging

Job description

Digitas Boston is seeking a Manager for the Data & Analytics team to lead a group of analysts and deliver data-driven growth for client campaigns. You’ll guide strategy, oversee reporting, and partner with cross-functional teams to optimize ROI across channels.

You’ll apply modern analytics methods, digital data tools, and emerging AI capabilities to inform decision-making and drive performance in a fast-paced environment.